Influential hip hop mogul Sean "Puff Daddy" Combs was instrumental in helping to bridge the gap between then-Senator Barack Obama and young black voters during the presidential race in 2008.
In an emotional video uploaded to social media yesterday, Mr. Combs requested the president's presence in Ferguson, Mo.
Referring to Ferguson residents being tear gassed by riot police who are pointing pulse rifles at children, Combs sent a blunt message to the president (who is probably refusing to take his calls).
"Ay yo Obama! For real! Obama get on a plane. It's serious," said the emotional father of 5. "These is yo people, baby. These yo people!"
The president is enjoying the last 5 days of a 2-week vacation in Martha's Vineyard -- a hamlet for the super wealthy in Massachusetts.