Colin Kaepernick

Nike's stock price took a hit in early morning pre-market trading on Tuesday after the sportswear giant debuted a new ad campaign featuring NFL free agent Colin Kaepernick.

Nike picked Kaepernick to lead its 30th anniversary 'Just Do It' campaign that also includes tennis superstar Serena Williams.

Kaepernick courted controversy in 2016 when he remained seated on the bench during the national anthem. After the public backlash, he got off the bench and kneeled on the sideline.

The 30-year-old quarterback said he was protesting social injustice. But some fans noticed he waited until he was benched to become a "woke activist".

The Nike campaign was first announced on Kaepernick's Twitter account late Sunday.

He tweeted a b&w image of himself with the words "Believe in something, even if it means sacrificing everything," superimposed over his face.

His tweet sparked an uproar on Twitter as hashtags #BoycottNike and #Justburnit began trending on Monday.

"We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward," Nike North America vice President Gino Fisanotti told ESPN after the initial backlash.

Kaepernick, who was 3-16 during his last season with the 49ers, filed a grievance against the league for colluding to blackball him -- despite the fact that he turned down at least 2 contract offers.

"It's amazing how a washed-up quarterback has turned his mediocrity into a new career by simply playing the race card," wrote one Reddit.com user early Tuesday.

Another user wrote, "Nike believes in Kaepernick so much it will sacrifice its sales."

Nike, once the global leader in sportswear, has since taken a backseat to Adidas which inked a collaboration deal with pro-Trump rap producer Kanye West in 2013.

The brand stood by Kanye earlier this year after he came under fire for telling TMZ he thought 400 years of slavery "was a choice."

  • Phillybruh

    He's been signed with Nike since 2011

  • DaughterOfaQueen

    White folks burning their Nike sh*t on Twitter.

  • Phillybruh

    Its funny too see...lol

  • tintin

    Nike sales drop...yah right. They'll forever be good even if they lose 100mil all jordan has to do is release one of his shoes that has already been released 15 times. I like that Nike is pushing him. Always stand up for what you believe in and dont back down. Thats the message. Persistence prevails

  • tintin

    Thry burning what they already bought . They protesting about Colins protest. White ppl are just different

  • tintin

    NIke has kids working for 5 cents an hour making a shoe with 10 cents of material that cost us $120+ in stores, thats what we need to be mad about .

  • Phillybruh

    They been in they feelings since Obama won twice.

  • Dr. P

    Ain't nobody mad but racist Trump supporters with no medical or dental plans, barely living above the poverty line, racist cops and confused black people. I will still buy my dayum Nikes, because I can.

  • Rayne

    Black folks been buying Nike since I called them mugs nickeys. I’m not mad. I’m happy for this brotha!

  • Rayne

    They are UUUUUGGEEE mad too lol

  • Mama Dee’s Wig Maker

    They gonna have to burn they chucks too, since Nike owns Converse...they gon hate that

  • Vonn

    I can't wait to get my Kap shirts. Nike will be ok. Meanwhile there were people on the internet protesting Nike...and saying they'll wear Converse. ? ??

  • Faithz

    I heard that.

  • Faithz

    Yes indeed!!

  • Faithz

    Preach, Preach, Preach!!

  • Faithz

    Yeah, Waiting to see what Trump has to say about it!!

  • Vonn

    Does crocs make sneakers? They love crocs, they can wear those.

  • Faithz

    Less see if Trump can keep His trap
    Closed on this one!

  • Phillybruh

    He may be careful with this one, Nike is a beast.

  • Dr. P

    Twitta fangas will be making his daily angry post shortly.

  • sunni_daze

    Okay Nike...I see ya. This is awesome

  • Faithz

    They sure will.

  • sunni_daze

    And when the bottom of there feet get hot from that cheap ass sole they'll be right back.

  • Vonn

    Nike owns Converse. ???

  • Faithz

    They sure has been, and still bitter.

  • Vonn

    And Nike will thank them for their purchase.

  • Rahab

    Nike owns converse too!

  • Faithz

    You are so right on.

  • Faithz

    Yes Indeed ~

  • Alextra Ballard

    Let the shenanigans begin...white folks going finna go insane

  • Vonn

    They were getting their feelings hurt over that on the internet. I was hitting ppl with the Fred G Sanford "you big dummy" gif.

  • sunni_daze

    I didn't know that. So they still wearing "Nike" lls

  • Faithz

    As Quiet as it's kept,Some right wing politicians and pundits can’t stand black athletes getting well paid Trump wants to silence them on behalf of jealous, offended white people.

  • Vonn

    Yes, that's why I was laughing.

  • PhillyFacts

    Exactly so why the uproar now???

  • PhillyFacts

    Bigots at their best! What happened to freedom of speech, and peaceful protest; America continues to be the laughing stock of the free world...

  • http://batman-news.com Roderick2011

    Kaepernick is about to get paid handsomely.

    My guess is after discovery is completed the NFL will settle for a minimum of seven figures more than likely the low eight figures.

    Of course the fact that this will go to trial gives the NFLPA the upper hand in the next CBA.

    The next generation of NFL players should thank Kaepernick for a long time.

  • http://batman-news.com Roderick2011

    As quiet as it is kept?

    Uh Trump has been sounding that racist bullhorn since he rode down the elevator the day he announced his candidacy.

  • http://batman-news.com Roderick2011

    Because Trump said so.

  • Kay Gee

    That's a point too...but, people like what they like, and buy what they want with their $$$. Here in America we don't have those types of manufacturing issues, but we have plenty of others to be horrified about.

  • Mama Dee’s Wig Maker

    Lol

  • Phillybruh

    Serena said that yesterday.

  • Phillybruh

    Even before then.

  • WhoKnew

    I don't understand the critics. Black people are damned if they do and damned if they don't. I don't see the issue with Kaepernick signing with Nike. Did he rob, shoot or kill someone? No, he did not. Same with Geoffrey Owens (Alvin from the Cosby Show). This man is trying to make an honest living by working at Trader Joe's to provide for his family, yet some people are clowning him for earning an honest living. People should choose battles that really matter and leave this 2 men alone.

  • Real Talk With Kizzy Rock

    His blessings are about to pour in tremendously! When we trust God and do not fold under pressure, we prove to him that we trust him.
    The closer the Breakthrough the harder things will get. I'm sure there were times when he thought he made a mistake or assumed his career was over, but God! If U are in season when things seen stagnant; God is about to do big things! Temptation will be at the highest during this time but whatever you do ,do not take bait and go back to your old thinking. Stay strong and FIGHT then, soon you will see a little light at the end of the tunnel that will give u more motivation to keep fighting and when you least expect it, the Levee will break and your blessings pour in and blow your mind.#PositiveThinkingOnly

  • http://batman-news.com Roderick2011

    Billionaire BET founder: I was racially profiled at luxury resort

    http://thehill.com/blogs/blog-briefing-room/news/404878-billionaire-bet-founder-i-was-racially-profiled-at-luxury

    So this c00n was on some business show bragging about Trump was responsible for the lowest black unemployment ever.

    Well no matter how hard you toady up to Trump you will NEVER be white, Mr. Johnson.

    Ha,ha,ha!!!

  • MsNewNew

    THIS!!!!! All day, everyday. Thanks for that. I'm holding on to this one.

  • Peace

    Can Sports Illustrated do reprint of Colin's Body issue? That Man had mustles and so fine Lawdy. You go Kap.

  • Fire & Ice

    Black people with money swear they're exempt,from the struggles other blacks go through.

  • Alextra Ballard

    White peepo making impromptu visits to their Dr.office for antidepressant prescriptions.

  • http://batman-news.com Roderick2011

    Not Tuday.

    Ha,ha,ha!!

  • OvertheMississippi

    Under Armour awaits the haters. Bye now!!! ??????

  • http://batman-news.com Roderick2011

    His physique is what you're thinking about after reading this post?

    *sigh*

  • SpillyNillie

    I absolutely Love and Respect this man...may his blessings continue to pour in!

  • Kimocha

    Idiots are REALLY out there burning their own damn money!... Lmao!

  • Real Talk With Kizzy Rock

    Hold on to it boo!! When those blessings and big breakthroughs are near, the pressure gets heavy and I mean real heavy! the enemy will throw everything your way, he will keep kicking you while you are down and all doors will shut in your face but if you just keep swinging and i mean SWINGING and avoid every single temptation that comes your way , you have then passed the test by proving to God that you fully trust him. I won't lie, it's HARD! God will even then start removing people from your life and you will think you are losing your mind but it is only a transition and he does not want some of those people to be a part of it( major blessings) so that's why blessings are on hold for so long. Those blessings that he releases will have you in disbelief. The blessings will be so big that you will even question if you are worthy of the blessings. LOL

  • What???

    EVERYBODY TAKE A KNEE AT WORK AND SEE WHAT HAPPENS TO YOU. BE A HERO LIKE THIS FAKE AZZ BLACK PANTHER KAEPERNICK. YOU HAVE THE RIGHT TO FREE SPEECH IN A PUBLIC PLACE NOT THE WORKPLACE. NIGGAS ARE SO STUPID.

  • Nonya Bizness

    I think it's great. Good for him.Stand for something or fall for anything, and that's just what he did.He's living his truth. "“It’s amazing how a washed-up quarterback has turned his mediocrity into a new career by simply playing the race card,” wrote one Reddit.com user early Tuesday." SMH. Which race card did he pull since he's mixed? I can't stand ignorant people stuck on race.

  • T3

    And burning their Nike items. Why though? Doesn't change the fact they bought it and Nike is already paid for it. Stupid!

  • chaisun

    That’s still not going to wake this fool up.

  • Scromes1212

    Glad he getting his money. It's over for the NFL. Looks like he finally excepted that. Now he has to keep his foot on the gas and keep making change

  • Nonya Bizness

    I just read a few of Geoffrey's twitter comments regarding his job and they're very nice and positive. He said every job is worthwhile. He could be a motivation to a lot of people.

  • xenaD

    Well Damn. Wat did he do to anybody? Good grief. Mfs acting like he shot up a couple schools. Oop

  • Scromes1212

    He is biracial so this will always come up.

  • Mr.LeBrickJames

    So Nike stock is down around 3% today. Not a big deal. It's still up around 27% for the year. Forget the haters...Nike will be fine.

  • WhoKnew

    Well, that's good to hear. Some of the more negative comments were read on the radio this morning and they were so uncalled for. Some of the callers who called in had positive comments too and believe that this story will be a blessing for Geoffrey because he will probably get a lot of acting work now. I wouldn't be surprised if he got his own show.

  • chaisun

    Freedom of speech doesn’t apply to Black people.

  • FukkFolks2018

    I am not here for Nike. They just got A LITTLE BIT of GET right on the race issue just a decade ago when they paid a store who sued the shit out of them almost 8 million dollars. 400 black employees.

    http://archive.boston.com/business/articles/2007/07/31/nike_settles_racism_lawsuit_for_76m/

    Kap never left their payroll from my understanding. So If they wanted to do this shit they could have...TWO YEARS ago when he started his protests.

    Furthermore, I am almost CONVINCED they asses DONATED those shoes that were used in the bait trap in Chicago on black kids LAST MONTH. The damn trailer wasnt full of Pumas or Adidas. It was full of NIKES. They have YET to say anything about it.

    So fukk Nike. I am glad Kap is getting (a bigger) check from them. But stay WOKE in my Childish Gambino voice.

  • MoniquetheGeek

    All of this! As much as I support Kap, I'm not rushing out to buy any Nikes. Congrats on the campaign tho.

  • MoniquetheGeek

    The face of Under Armour declined 45's invite to the white house...New Balance CEO donated to 45 so maybe they'll go with them...

  • FukkFolks2018

    If my products are involved in bait trapping kids or any bull shit PERIOD I am going to be like I am so sorry this happened. Everyone spoke out about that bait trailer issue last month...BUT THEM. The Chicago police department, Norfolk Southern...but Nike is radio silent.

  • Kimocha

    Dang!.... Nike's stock keeps falling... I hope they can afford this... White folk are BIG MAD about this!!

  • hottlanta

    Nike said we gonna get some of that xmas money. It is funny how people are mad at Colin but not mad at the blatant disrespect dump showed towards McCain and the flag.

  • wonderwoman

    That’s how stupid they are...

  • MoniquetheGeek

    Exactly. Brands are quick to distance themselves from things like this. Why not speak up about it? Unless guilty...

  • shalynneb1

    Amen i am currently going through this now. I wasn't easy but the rewards are amazing.

  • Mints

    Lol White people are so tight over this. I love it. Im a navy veteran and I stand with Colin

  • Quitedeliteful

    Nike hasn't a damn thing to worry about. In fact, this is a smart business move. They are going to make a ton of money over this. The crackas that hate CK cannot affect Nike's bottom line. The majority of people who wear Nikes will continue to support the brand -- maybe even more so. Who's gonna burn their Jordans in protest?? No one, that's who. I'm glad they are featuring CK. From what I heard on the radio this morning His jersey is still a top seller despite the fact that he's not on any team.

  • Quitedeliteful

    Nike said we gonna get some of that xmas money.
    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
    A win-win situation for them...

  • ImWoke

    I’m so happy for him.

  • Quitedeliteful

    Very interesting... Ima check all of this out. I'm still rocking with CK too. It's like giving a middle finger to the NFL and I'm here for it...

  • Quitedeliteful

    LOLLOLLOL!!!!!!!!!!

  • FukkFolks2018

    Im overjoyed for him. He totally deserves EVERYTHING coming his way.

  • RICHIE_RICH

    The pilgrims are 38 hot and I love it!!!!

  • RICHIE_RICH

    Bloop

  • Quitedeliteful

    They were clowning him on the radio this morning and it's just sad. The man is making an honest living yet he's belittled?!? Sometimes we are our own worst enemy..

  • Quitedeliteful

    What had me cracking up on the radio this morning was crackas talking about boycotting Nike and wearing Converse. What these nitwits don't realize is that Converse is a subsidiary of Nike. If you are wearing Converse you are still supporting Nike -- but don't anyone tell them that...

  • Quitedeliteful

    Very true and this is a horrific situation but this is with all manufacturing since everything seems to be made overseas these days. Eve cheap, no-name sneakers are made under these conditions.

  • Quitedeliteful

    LOLLOLLOL!!!!!!!!!!

  • Kayke

    Lol! Drop that knowledge on these fools!!

  • Kayke

    Nike is no different than any other brand.

  • millz
  • Ryan

    Oh no, how will Nike survive without the almighty white trash dollar?? LOL!! Whiny asses cutting up their old socks when Nike already got their money!

  • Ang

    Yes! ????????????

  • Elevated Soul

    I have never bought Nike products and I will continue to not do so.Now of course those who worship Nike products will take issue with what other people choose to not do with their money.

  • Trace da Ace

    lol thats what I am saying....I saw the pics with cut up shit like Nike gives a damn.....they already got your coins....FOH.....I dont even care...I will still continue to rock my air maxs....folks rock brands that dont fuck with us anyways....Versace...Hilfiger....I can go on...but wont....its Tuesday...

  • Miss Thang

    this is corny af

  • TMW

    Riiiggggght...

  • Vonn

    A special kind of stupid.

  • Merkaba morris

    Why do people even listen to these fake ass entertainers, who are following a stript , they all are actors on a stage .Worry about raising your vibration and level of consciousness so you will understand whats really going on this planet. Wake up People stop believing everything you here off tv, blogs , cnn, radio , church , and society .....Be a free thinker and make your own decisions ....Our people are dieing in droves for lack of understanding and innerstanding ......Love and Light

  • Renee26

    Good for Colin and Nike... They won't lose coins behind this... Nike is the go to tennis shoe brand for most black folks

  • ?Patty Kakes?

    I love what his ad says. Good for him, I hope everything works out for him so kids can see that sticking by your convictions pays off in the end

  • Real Talk With Kizzy Rock

    ??????

  • Real Talk With Kizzy Rock

    Rite!! It's sad!!!

  • Whiplash(lacejagger)

    I prefer Adidas...

  • Li-Wright

    Good luck with that campaign. The stock dipped 3% this year. Boycotts starting.

  • Fire & Ice

    IKR ???

  • Banka

    All of them suckas are going to be wearing sketchers lol, with the pretty pink trim on em....

  • RentEmSpoons

    Its more to the story than being reported. Apparently Adidas and Puma, whom Jayz is president of , they both wanted to sign Kaep and put pressure on Nike. His contract with NIKE was almost up. And props to Nike, but at the same time, they had Kaep for two years as a sponsored player, they most likely signed him as a signature player only in fear of losing him to Puma or Adidas.

  • Evillene

    LOL. You got it! Those crackas are lighting up kicks that were only fit for the trash anyway.

  • RentEmSpoons

    Thats normal, it will bounce back and pay. Nike has Lebron, Supreme, Virgil, Travis Scott, Kevin Hart, Serena, DON .C, and more. The youth and Hypebeasts demographics will surge in new sales.

    The only sneakers so far that were burnt have been outlet discontinued sneakers found on the shelves of KHOLS. Nike aint worried about the ignorant Redneck dollar.

  • Quitedeliteful

    LOLLOLLOL!!!!!!!!! They betta not complain either!!!

  • SunRiseBlossom

    All they need to do is retro a Michael Jordan shoe... BOOM... Stock sales will be back up 10% within 48 hours. Lol...

  • ?? Kari ?????????

    Krapers ad has cost Nike $4 billion.

  • ?? Kari ?????????

    I was surprised to see shoes cost $180.00 for kids. That’s not the lowest nor the highest. Hollyweird will have to purchase this junk. I could never afford that for my kids

  • ?? Kari ?????????

    Me too. Under armour and the rock gonna make some money too.

  • EMILY POST

    Less marketing campaigns more actual problem solving . Good for kap get your coin after the always divisive American media tried to play good cop bad cop. And the idiot public just ate Im ate it up.....

  • hi-liter

    If these white MFs don't SIT Down somewhere burning and cutting the Nike swoop off of those stankin azz shoes and socks they have had for years.....

  • Shira Harding-James

    My boo has a few of his items....they are very nice

  • Shira Harding-James

    Ridiculous isn’t it?

  • Shira Harding-James

    Girl I’m weak!!
    I say, let them figure it out for themselves!!

  • WakeMe84

    Neckbones with hot sauce is the only way to describe the things that I would do to this man!!!! Every morsel u hear me!!!! Nothing more attractive than a man with a purpose?

  • Ryan

    I can't wrap my head around people being this dumb and living long enough to become adults.

  • Quitedeliteful

    They gon learn!!!!

  • HeyGirlHey

    Nike is "Undefeated"! Nike been around for a long time. It will always sale in every sport and everyday life. I doubt very seriously if they're worried. They will put out another JORDAN ,Change the color of the SAME SHOE they been having, OUR PEOPLE will go buy them,and there you have it. Right back on top!!! And TRUMP is about to go bat sh%t crazy lol!!

  • HeyGirlHey

    Lol

  • HeyGirlHey

    Don't leave out Walmart!! Black people are in there everyday and they Republican ass gave money to a go-fund me of the white boy who killed 9 members in a church a while back.

  • Michelle

    A whole entire lie because the NFL Aja’s changed its tune in “support” of Colin. Guess they didn’t want NIKE pulling out sponsorship because they are one of their biggest sponsors. You stay mad though

  • Logan Roberts

    Colin kinda favors Swizz Beatz ?. Anyway goodluck.

  • Coffee1st

    That’s all they CAN do. They’re throwing hissy fits because it’s not as easy now, as it was way back when, to put uppity niccas in their place.
    It’s funny actually.

  • Coffee1st

    That roll call was hilarious ??

  • Rhondalousey

    Black people buy Nike more than whites so they'll be just fine. I'm going to buy my son a CK jersey.

  • Rhondalousey

    Especially when jordans come out every month. Who'll be at the front line ready to pay hundreds? It sure aint rednecks so they can beat it.

  • Rhondalousey

    What?! I did not know that.

  • Rhondalousey

    ???

  • HeyGirlHey

    Yes ma'am

  • millz
  • Goodii2Shoes

    uppity nicca? lol. A man protesting American injustices/police brutality to the tune of millions of dollars is just an "uppity nicca"?

  • Disgustd

    I LOVE this. Should be on a t shirt.

  • Goodii2Shoes

    Who's gonna burn their Jordans in protest??
    ..............
    *Crickets *lol,

    I have to get a jersey. It says something about the fan in it these days

  • Goodii2Shoes

    lol, wouldn't be surprised if cpd bought or borrowed them using city resources. But that incident shows the waste of city resources either way. Partner or use city resources to give the same teens targeted for entrapment well paying jobs/stipends... fund schools&community enrichment programs

  • Goodii2Shoes

    The Americans should educate immigrants better.

  • Goodii2Shoes

    lol

  • Goodii2Shoes

    I love football & when CK didn't stand for the anthem!.... I knew all of this was to come. :'D smh but seeing exactly how it has played out... it's shocking yet revealing how many ppl are really upset & ignoring the issue.

  • Coffee1st

    ????....in their eyes, yes.

  • Goodii2Shoes

    & that's "their" problem.

  • Karryn

    Wow, I've never heard it put that way, but I understand. Lol

  • Zeta Phi Beta 1920

    This man did not cower.
    Love it!
    Black Greek.