Diane Hunter

The cheerful Honey Bunches of Oats factory worker who retired after appearing in TV commercials for the breakfast cereal has been brought out of retirement to pitch more products.

The Honey Bunches of Oats lady, whose real name is Diane Hunter, retired from her job at Post in 2017. But the corporation enticed her out of retirement after sales of the breakfast cereal took a nose dive.

Hunter is seen rhyming in a new TV commercial for Post which debuted on Tuesday, October 9. In the new commercial, Hunter wears her trademark red hard hat over a hair net.

The new commercial, titled “rhymes and delicious”, features Hunter and another employee rhyming about Honey Bunches of Oats, as boxes of cereal roll down a conveyer belt.

Hunter sings, “Crispy, crunchy bunches, for breakfast, brunch and lunch, to fill your bags and totes, with Honey Bunches of Oats.”

According to Ad Age, Hunter’s retirement had the company at “an important juncture” — meaning her departure led to declining sales.

Hunter began working for the company in 1976 and appeared in her first commercial in 2002.

Post chief managing officer Roxanne Bernstein told Ad Age they couldn’t compete in the marketplace because consumers had “choice overload” in the cereal aisle at supermarkets.

Additional ads that feature Hunter also show her rhyming about the breakfast cereal. Post hopes her rhymes will stick in the minds of consumers when they shop in the cereal aisle.

“This really is about multiplicity,” said Hunter Hindman, founder of advertising agency Argonaut which created the ads. “We want to really surround people with this song, with this kind of rhyme-y technique.”
 

  • justlooking

    That’s awesome, I love seeing her.

    Congrats!!!!

  • Kim’s Original Face

    Better than half the music out right now turnnn uhhh ?? glad to see her not only collecting those checks

  • ZRoJoTheLezBeyond

    I always thought she was a cute lil seasoned lady, enjoyed seeing her commercials.

  • PLEASEDontTellMe

    I heard a commercial this morning on “Urban Radio” the words of the jingle: Let Charmin make my booty smile …..

  • Yardgirl

    Enjoyed her too and I hate commercials :-))

  • Renee26

    Good she’s a spokeswoman for the brand now… I hope they’re paying her well

  • pecancandy

    Secure the bag Mama Oats!

  • Alextra Ballard

    I haven’t seen her in a minit

  • Marlika

    Good for her!!!

  • Alextra Ballard

    i wish Mama well,to bad ion like the cereal…gimme corn pops and fruit loops

  • iWasteTime

    Pension plus more income!!
    She better …

  • Judge Mental Will

    Good for you lady! ? Good…… For……. You…. …….. ??

  • FukkFolks2018

    Ummm… arent cereal commercials supposed to be catchy?

    “Lot’s of crunch in every bite… just right for your ap-pe-tite. Apple Jacks… Apple Jacks…”

    I still sing the shit like it’s a Saturday morning circa 1985. IJS. They act like they have re-invented a whole ass wheel.

  • Zeta Phi Beta 1920

    Good for her!

  • hottlanta

    That popeye chicken lady aint going nowhere.

  • Victorious82

    Damn she was in her first commercial in 02 and was just able to retire? I bet they wasn’t paying her ish for that shuckin and jiving she was doing on those commercials.

  • ALLMINE?

    I don’t consider that commercial shuckin and jiving.

  • Sassie

    That song sucked…..LOL…it really did……

  • Sassie

    I don’t think she was “shucking and jiving” – what does that even MEAN?

  • Sassie

    Me either. She was just singing about cereal *shrugs shoulders*

  • Sassie

    Mama Oats, LOL…I like that.

  • Sassie

    I thought it was saying “bootie” – I thought I was imagining things. Oh Lord, LOL

  • Django the God

    Milking it.

  • hi-liter

    Funny lady, she made those cereal commercials funny just on her laughter and funny facial expressions……Could be a white woman doing the same shit.

    How some of you came up with this lady is shucking and jiving apparently don’t know what that means.

  • Renee26

    What about…. Theeeerrrre Grrrreat Tony the Tiger…and Follow me noooose Tucan Sam

  • PLEASEDontTellMe

    CHILE the ghetto!!! lol. I thought i was hearing things too

  • Renee26

    Corn pops yum

  • Karen Brady

    She’s a cutie and I always like the one where she says she smells like cookies :-)

  • Ni Ni

    What about the Pine Sol lady?

  • JustB

    They could have gave her a share in the company too…she gave more than half her life to them

  • FukkFolks2018

    Girl. Let me tell you. I knew all of them slogans and songs. I was a cereal eater too. I was the rare kid my daddy wanted me to have that cereal?

  • Karen Brady

    Log out Ni Ni. Ain’t nobody got time for the shenanigans today.

  • Karen Brady

    No pun intended?

  • Renee26

    Me too… I could eat it for breakfast, lunch and dinner

  • Renee26

    Lol yes …. Nobody can sniff a scent quite like she does

  • Quitedeliteful

    LOLLOLLOL!!!!!!!!

  • Victorious82

    She was just too damn happy and jolly, like a mammy. Just so happy to be working for yt. Aunt Jemima a$$.

  • Renee26

    Right…the story seemed genuine. I like to think it was and that prompted her to be asked to originally share it in the commercial.

  • Victorious82

    I didn’t bother to watch this commercial. I’m referring to her prior ads.

  • Karen Brady

    Ummm you can log out with Ni Ni up top. I’m cold and tired and ain’t tryin’ to mess with ya’ll in this last hour at work.

  • Quitedeliteful

    Ain’t it the truth?!? You spend half your life working for a company and come out with a fixed income and not much else…

  • Karen Brady

    Okay… this I do agree with… Cute as she is smlling like cookies she was some darn happy with that shower cap on in that factory :-(

  • Quitedeliteful

    LOLLOLLOL!!!!!!!!!!

  • Karen Brady

    Exactly… just seemed so sincere and cute at the same time :-)

  • Ni Ni

    What??? I wish i could find a gig like that?.

  • Carrington

    Good. I’m happy for her!

  • Karen Brady

    Chile yiou and me both would be some sangan’ on the job fools :-)

  • Quitedeliteful

    Whuuut?????

  • Carrington

    I didn’t see her shucking and jiving. I basically saw that they got a REAL woman from their factory and asked if she wanted to be in a commercial – and she agreed. My understanding is that she’s a real Post employee who actually worked in the factory and was chosen because that personality on screen is who she is in the real world.

  • Bashi22

    Generally Mills stock a big blue chips stocks too.

  • Quitedeliteful

    Her raving about Honey Bunches of Oats wasn’t so bad I think it’s the shower cap and the hard hat that has her looking crazy and helps to give the commercials that ‘shuck and jive’ feel… I’ve always been on the fence about her commercial…

  • IamAllnatural

    I loved to see Flo from Progressive but they rarely use her now. It seems like she made a new commercial every week, and it was funny.

  • Prettybrowneound35

    It’s a hair net. It has to be worn while on production floor

  • Quitedeliteful

    True. It looks funny tho…

  • TMW

    That “Don’t eat me now” line in the first commercial always made me feel some kind of way…

  • KLove

    My girl HATES seeing her on commercials for some reason LMAOOOOO….that said…Honey Bunches of Oats was one of my favorite cereals back when i used to eat cereal…ion like the one with almonds tho

  • KLove

    so are you saying, that if Post was black owned, and she was in a commercial..that you then wouldnt see it as shucking and jiving? Just trying to gain some clarity here since you stated she was too happy to be working for yt…

  • KLove

    Right….now Mary J Blige singing about some chicken sammiches from Burger King…i would construe that as shucking and jiving based on the stereotypical connotations alone LOL

  • KLove

    Nobody knows what her retirement package looks like….She started working there in 1976 and retired 2017…more than long enough to become vested in a company…also back in 76 it was commonplace for companies to offer pension plans….after working there 41yrs…im sure shes received raises over the years, and im confident that pension is on swole…and they prolly hit her with additional revenues from the commercials…hopefully she has some side investments as well….im fairly certain shes not struggling…at least i would hope not

  • hi-liter

    Exactly. Mary was famous as Hell when she did that commercial. And I love me some MJB, but what she did was more shuckin and jiving than what this lady is doing.

  • hi-liter

    Employees have the option to purchase stock. She prolly had plenty of shares.

  • Wyteprivilege

    Secure the bag. I ain’t mad at her.

  • SweetTEE

    Get that money Gram’s!

  • SweetTEE

    She doesn’t urk my nerves..but that lady from Popeye’s? NO MA’AM lol

  • SweetTEE

    Aye, I like her lol.. you can believe her house is clean

  • WhoKnew

    Get that check, grandma.

  • Karen Brady

    Chuckling. goodnight ya’ll

  • dru and neil

    Well if it ain’t broke don’t fix it. Cadbury has been running the same ad at Easter, for Cadbury cream eggs since I was a kid.

  • We Can Do This

    I can not believe some commenters are going in on this lady. She seems harmless and accepted the opportunity to be in a commercial to pitch a brand that she worked for.

    In sales everyone has to be warm and inviting and not standoffish.

    And whatever we sell for others it usually always involves us singing and dancing. That’s just how it is if you want that check.

  • ???TheRider???

    I don’t like her or the Popeye’s lady! However, make that money ????

  • Nikki

    I’m happy for her.

  • the guest

    I think this is wonderful.

    I hope they are paying her well for using her relatableness to literally save their brand. It is a great opportunity for Diane Hunter, but lest not forget that she is helping them out of a bind.

  • the guest

    I liked Honey Bunches of Oats for a bit. Then Special K, plain version, took over.

  • the guest

    That’s what I’m saying . They are using her ever day relatable worker image to sell their brand to the masses of everyday hardworking regular folk. I hope they are paying her very well.

  • Li-Wright

    Good for her, she’s genuine!

  • morenYAHdelsur

    Well I hope she got broke tf AWF too.

    Keep it funky though Honey Bunches! Y’all need this black lady LOL.

  • morenYAHdelsur

    Lawwwd the Popeyes lady makes me angry! That accent drives me up a tree. We don’t speak that way LOL. She sounds like a cliche southern movie.

  • Queen B

    She looks like a little squirrel lol im happy for her

  • ???TheRider???

    Thank you! I have family from Louisiana and they sure don’t sound like that!!!

  • isaiit

    I have a student that used to say that line all the time…. and now I can’t stop laughing. She said it just like that woman. ? did I mention she was 4?

  • LoveLies79

    Ummm….the commercial does NOT make me want to purchase. It’s so country looking.

  • morenYAHdelsur

    LOL! Right!

  • https://www.youtube.com/watch?v=z1lo6u-UIbo Nancy Drew-Natural & Luv’n It!

    Get money, Sis!?

  • Jussjess25

    Yes, come to think of it she did make the cereal more appealing ?

  • ClaireHuxtable

    Yeah, she should be set.
    I can’t imagine me working Anywhere for 41 yrs…unless I owned the company.

  • ClaireHuxtable

    I saw her in person. She looks better. TV doesn’t do some people justice.

  • Real Proper

    Yup cause every time I see this commercial I want a bowl of cereal lol

  • FukkFolks2018

    Kendu set her ass up didnt he!??He was her manager then. I STILL blame him for that shit. No!

  • hi-liter

    Too busy running behind his other young “artist”. He didn’t care what Mary did, long as it paid money.

  • Allihave2say

    I wondered if she became a millionaire like Jerrod Fogel being that she’s there sales booster.
    The commercial is dry and country. Yet I’m happy for the black woman, same as with the black Popeye’s woman.

  • SumthinSweeter

    I love her and mostly because she came off so genuine. I hope she get’s to enjoy some down time though so she can enjoy the fruits of her labor. 42 years strong at 1 company! Dedication & drive.

  • Sid

    And when Christmas comes around those Hess truck commercials will be popping up since 1800

  • Logan Roberts

    I know that’s right ma’am get money. I don’t like Honey Bunches tho. I like Lucky Charms, Apple Jacks, Special K with almonds, Fruut Loops & Rice Krispies.

  • Malcom Flex

    Good coin for her! Always liked her commercials nice to have her back. Smart of them to keep her look, no fake lashes no plastic surgery no blonde weave sticking out if its not broke don’t fix it.

  • abby500

    Good!!

  • Shamwow

    I love to see a woman winning. Especially a melinated woman. I hope their paying her well. Thing is I don’t care for cereal but she got me wanting to get a box.

  • Shamwow

    Only thing I dislike about the black Popeyes and McDonald’s commercials is the fact that their marketing to us knowing the food isn’t good for us. But on a positive note I love to see melinated women winning.

  • Kimocha

    Good for her!… I loved the old commercial when she says… “Don’t eat me now!”….Lol!… I thought it was so cute and funny… but I haven’t seen the new one yet… but looking forward to it.

  • Rayne

    Get change Diane!! Now that damn Annie… she’s struck a nerve with me.

  • HelloToni

    Wow….It’s cool they used an actual factory employee. Good for her. Love stories like these.

  • Blue

    Awesome.

  • Hummingbird_225

    She’s the reason I started eating their cereal. It’s really good especially with almond milk ??????

  • Yoni7

    Good for her!

  • Karen Brady

    Why?

  • Rayne

    Annie just irks my soul a lil bit. Ion know if it’s the accent that’s too thick or just the way she smiles too hard saying chicken.??

  • dblogged

    Her bank account full of oats

  • SunRiseBlossom

    I call my Hubby my “Honey Bunches of Oats”

  • GrapeCrush

    Trust me…they’re GOOD! Especially the maple pecan flavor ?

  • Allihave2say

    Their food is bad for everyone especially McDonald’s. I’m offended that Popeyes didn’t give my state the 24 carat gold chicken and my husband refused to drive me out of state to get some.
    Progressive has the white lady and we ave ours.

  • parisjok

    love her. she is such a natural at what she does. really pretty much my favorite commercial. don’t eat any kind of cereal though. I actually laugh every time at the end of seeing her

  • parisjok

    so sad and unfair but the black actors NEVER get anywhere near as much as the white especially male actors get with these kinds of gigs. but I am sure her bank account has a little something something in it and plus she got in this situation as an employee so we have no idea what kind of financial deal she signed on to. maybe by the commercial being so successful she was able to get much more. won’t know unless she decides to share with public.

  • blue skies

    get that money sis

  • Shamwow

    Will try it.