Just days after Jay Z and Live Nation announced their $150 million partnership, Jermaine Dupri has announced the formation of a new Hip Hop label backed by an unlikely partner: Procter & Gamble.
JD is the president of TAG Records distributed by Island Def Jam Records where he also heads the Urban Music division. The launch of TAG Records is part of the TAG brand’s initiative to cultivate relationships with the urban community through the development of programs that provide opportunities for aspiring hip- hop talent.
Proctor & Gamble’s billion dollar portfolio includes TAG Body Spray®, Pampers®, Tide®, Bounty®, Charmin®, Downy®, and Head & Shoulders®, among other trusted brands. This means JD’s new label has the financial power that even major labels don’t have access to.
“Today, we make history in the music industry with TAG Records,” said Jermaine Dupri, president of TAG Records. “This label is going to provide new artists with a chance of a lifetime. New artists will receive ten times the typical marketing support – a first in the industry. I’m hand selecting and molding these artists to make history in hip hop.”
MUST BE NICE!!!!
Damn if anyone doubted that hip hop as a music form is dead…hear ya go, Buffy and Harold are running shit.
Im glad he spoke it and did not write it, coz we all know how ‘great’ his grammar can be….lol
Good luck to him though!
kudos to him.
What happened to So So Def lol
He needs a public speaking class.
Good for JD! I hope that works out for him.
@6
That’s the beauty of being comfortable with who your are and being yourself. You don’t need someone to tell you how to speak. His speaking skills has taken him a lot futher than __________?
hmmm, is he competing with TUG? What does TAG stand for? And who else is involved with this company? Who’s on the board of directors? Body spray? Is it lead free? Yeah, and what happened to So So Def Records?
Sounds exciting, though.
Wait, wait: “New artists will receive ten times the typical marketing support ”
That reminds me of a new laundry detergent commercial. Or, perhaps, it was a commercial for baby diapers.
lol.
tired of this ish. No, no people, allow ME to start the clock on his 15 minutes. It’s been long overdue. see what having connections in high places can get you? when he produces a hit cd for janet….nevermind.
This is definitely a good look for JD. Congrats to him.
Get MORE of it JD. MAJAH!
This is good news…but does this mean that Hip Hop will totally go commercial now? I mean, will we see music videos with rappers brushing their grills with Crest and gettin their white tees washed with Tide? I guess we’ll have to see how this pans out….
Remember JD, just because P&G have billions to spend, does NOT mean they will spend it! They didn’t become billionaires by throwing away money!
Congrats? What happened to SoSo Def? Maybe it ended when he left Columbia Records?
good luck JD!