Conservative talk show host Glenn Beck returns to the air today after taking what some insiders say was a forced week’s vacation.
The Glenn Beck Show, FOX News Channel’s 2nd most popular show, was hit with a mass exodus of advertisers after he commented that Barack Hussein Obama was a racist with “a deep-seated hatred for white people.”
FOX News Channel immediately distanced itself from Beck’s inflammatory remarks, but that was not enough as dozens of advertisers jumped ship. Last week FOX asked Beck to take a break from the show until things cooled down.
To date, 33 major advertisers has asked FOX to reassign their ads to other FOX shows. Beck uttered his inflammatory comment about Obama on another FOX show on July 28, despite the fact that Obama is half white.
A spokesman for Clorox, the maker of bleach products, said in a statement, “we do not want to be associated with inflammatory speech used by either liberal or conservative talk show hosts.”
The week before his vacation, Beck pulled the highest ratings ever for his show — 2.4 million viewers per day. FOX spokeswoman Irena Briganti said FOX News Channel has not lost any revenue as a result of the boycott of Beck’s show.