Sports Illustrated‘s online staff scrambled to replace a corporate ad that was deemed inappropriate in the aftermath of Cincinnati Bengals star Chris Henry’s untimely death.
According to Deadspin.com, the popular sports magazine’s website featured very prominent expandable site takeover ads for Liberty Mutual which included a complex ad graphic that expanded outward to cover the viewers PC monitor and give the appearance of a cracked windshield.
Henry, 26, died early this morning of head injuries he sustained after falling from a pick up truck being driven by his fiance Loleini Tonga.
After fielding calls of concern over the inappropriateness of the ads from its readers, the magazine’s online staff quickly replaced the takeover ads with a different ad — at a loss of revenue in the tens of thousands of dollars.
Police are investigating the Henry case as a domestic dispute.
