Liquor brands are cornering the market by signing high profile rappers to promote their spirits to the Hip Hop set. Jay Z owns a percentage of Ace of Spades, and T-Pain just went public with his diamond encrusted Nuvo bottle chain.
Ciroc has Diddy, Conjure has Ludacris and now Rémy Martin has announced a new partnership with Grand Hustle CEO T.I. to launch his own line of cognac.
Rémy Martin and T.I. will work together on several events and personal appearances in conjunction with T.I.’s August 17th release of his highly anticipated album, KING UNCAGED. “T.I. is a powerful voice in the entertainment world as a recording artist, actor and producer. And Rémy Martin recognizes the similarities between the art of producing fine cognacs and blending music and words to create hit songs. Both crafts demand skill and attention,” says Lamar Johnson, Director of Marketing and Branded Entertainment, Rémy Cointreau USA, Inc. “We are very pleased to partner with T.I. to build upon our successful ‘Things are Getting Interesting’ marketing campaign.” Read More…
Rémy Martin made the announcement after inviting T.I. and Tiny to tour its distillery in Cognac, France two weeks ago.
In addition to bestowing T.I. with his own line, Rémy Martin will also raise funds and give support to T.I.’s K.I.N.G. Foundation which is based in Atlanta. “I’ve been a fan of Rémy Martin for many years so I’m honored to be working with them as creative consultant. And now after my trip to Cognac, I admire the brand’s genius even more. I’m excited about all the possibilities of this partnership,” said T.I.
Photo: TrapMuzik.com
