A supermarket in the heart of the Bible belt has censored the current issue of US Weekly magazine which features Elton John, 63, and his husband, David Furnish, on the cover holding their adopted baby.

John and Furnish entered into a civil partnership 5 years ago. Their son Zachary Jackson Levon Furnish-John was born on Christmas day to a surrogate mom.

John’s untraditional family unit doesn’t sit well with the Bible belt folk who still preach family values, even though the Bible belt states leads the nation in divorce and teen pregnancy rates.

A Harps supermarket in Mountain View, Ark., censored an Us Weekly cover featuring Elton John, husband David Furnish and their new baby, Zachary. Deemed inappropriate for “young Harps shoppers,” the store placed a “family shield” in front of the magazine.

Twitter user @jennhudd saw the censored cover and began tweeting a photo to celebrities like Ellen DeGeneres, Anderson Cooper and Neil Patrick Harris, asking them to “bring attention” to the store’s decision.

The Mountain View Harps responded to a call from PopEater on Wednesday afternoon with a curt “no comment” before hanging up. A call to the corporate office had us placed on hold, redirected and sent to a voice mail when asked for official comment.