Jay and Kanye’s ‘swollen egos’ lead to disappointing sales of ‘Throne’

It’s simple mathematics: an equation in which 2 narcissists are equal will always cancel each other out.

According to Billboard.com, Kanye West and Jay Z’s much-hyped collaborative effort, Watch The Throne, debuted on iTunes with just 436,000 units scanned. This figure is far below the estimated 1 million pre-sales on the album’s website Watchthethrone.com.

According to IBTimes.com, Jay Z and Kanye’s “swollen egos” led to the album falling short of 500,000. “Jay and Kanye talk about their “greatness” so much, it is almost as if they forgot to actually bring it to the album,” writes IBTimes.

Both stars have ultra-star power and they certainly know it… and they know that we know it.

… In fact, Jay and Kanye talk about their “greatness” so much, it is almost as it they forgot to actually bring it to the album.

According to most critics, the album has its impressive moments. In spite of their large egos, Jay-Z and Kanye West are talented artists and bring great tracks to the table. But considering the hype surrounding their names, the album falls short. The rappers almost make it seem they are god-like themselves in the nearly blasphemous and impious track “No Church in the Wild.”

In spite of their names, Jay-Z and Kanye have some work to do if they want to keep their album on the top of the charts.