According to Miss Jia, a fierce debate is raging on Twitter.com over a marketing campaign by body care brand Nivea.
The ad, which is in national magazines, shows a clean shaven, nicely dressed young black male who is in the process of metaphorically launching his old, unkempt self. In his right hand he holds a head with an uncombed natural afro. The ad copy reads: ‘Look like you give a damn.’
Miss Jia reports that Twitter.com is in an uproar over the ads. But was Nivea wrong or are they just presenting us with the image that we present to the world? Would the ads cause the same uproar if the dude was dressed with his pants sagging off his butt?
Nivea is simply holding a mirror up and forcing us to look at ourselves as society sees us.