Sportswear giant Adidas is catching heat for “promoting slavery” by manufacturing ‘shackle shoes’ trainers.

The JS Roundhouse mids feature the LA Lakers’ orange and purple colors with orange cuffs links that are similar to the shackles worn by Africans during the lucrative slave trade in the south.

The promotional copy for the shoe ads posted on Facebook reads: “Got a sneaker game so hot you lock your kicks to your ankles?”

But activists and Facebook users reacted with anger at the premise of Adidas promoting slavery with the shackle shoes.

More than 2000 Facebook users labeled the shoes “offensive” and referred to Adidas as “ignorant” for the insensitive promotional campaign.

Dr Boyce Watkins, writing for Your Black World, accused the U.S. educational system for diminishing the emphasis on slavery in modern history books — “all so you’d be willing to put shackles on your ankles today and not be so sensitive about it.”

The Syracuse University Professor said he accepted that some people would accuse him of overreacting.
But he added: “There is always a group of Negroes who are more than happy to resubmit themselves to slavery.”

So true!

More from

  • Study Finds Blacks Are More Likely to Beat Their Children
  • FanMAIL: Why Your Readers Refuse to Give Bush Props for Aid to Africa?
  • Ciroc doesn’t like dark skinned African Americans
  • Beverage company marketing racism?
  • Source: Daily Mail