LatoiaMichelle aka Toi Tyme

LatoiaMichelle, aka Toityme on Instagram, is an Atlanta socialite, fashion designer and owner of

Toi is among a growing class of bright, young female entrepreneurs who are striking it rich on social media.

Like other social media bosses, Toi used her considerable beauty to charm her way from the streets to the penthouse. But she knows it will take more than just her good looks to keep her there. will feature a new Social Media Boss daily. Maybe their stories will inspire others to abandon the rat race and seek fortune and fame online.

LatoiaMichelle and Lil Dill

Toi named her kiddie clothing line after her adorable son Lil’ Dill, who is a child model. offers “avant-garde fashions” for the young jet setters in your life. Sizes are available in boy’s 2-14.

She also designs clothing for female jet setters. According to her personal website, “LaToiaMichelle designs for the young woman who lives on the go. She stands out from the crowd, and people gravitate towards her personality and savvy style. She is chic, feminine, ambitious, and empowered. In essence, she is YOU.”

Says Toi: “Our passion is to create a dynamic brand modeled after our own style and personalities while also portraying how successful young women dress in their daily lives.”

LatoiaMichelle aka Toi Tyme

Toi Tyme

Despite being financially independent, Ms. Toi fully expects her man to wine and dine her and keep her laced like Mrs. Bill Gates.

And now for some background on Ms. Toi: her ex-boyfriend is Atlanta promoter Mr. Rugs (who is not dating singer Keyshia Cole). How he let her go is a mystery.

LatoiaMichelle aka Toi Tyme

Draya's son

Her celebrity clients include Basketball Wives LA star Draya and her son, and lesbian gold digger Tae Heckard.

See more examples of Toi’s work on her Instagram page.