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Children should be off limits, but socialite Kim Kardashian apparently doesn’t think so. The mother of one reportedly brags to her friends and paid help that her daughter North West is cuter than Blue Ivy, Beyonce‘s daughter with aging rapper Jay Z.

Bragging on their offspring isn’t unusual for first-time moms. But sources say Kim’s bagging is designed to get under Beyonce’s skin.

From Life & Style:

While Kardashian may have invited Beyoncé to attend her recent nuptials to rapper Kanye West, “insiders” close to the “Keeping Up With the Kardashians” star claim she has previously scorned Beyonce’s 2-year-old daughter, Blue Ivy in comparison with her own North West, 1.

“She brags that Nori is cuter than Blue Ivy,” one source told the tabloid. “She loves it.”

Not only is Kardashian accused of slamming Beyoncé’s girl, sources claims the newlywed also has strict rules when it comes to North’s wardrobe and her nannies’ proximity to her person when out in public. “Kim dresses her daughter in only neutral colors,” reads the report, adding, “Kim demands her posse walk behind her.”

While Kardashian may not have the closest bond with her employers, Beyoncé has a bigger problem on her hand: six of them, to be exact. According to the magazine’s report, the “Single Ladies” performer has been known to employ a half-dozen nannies to care for Blue Ivy, her daughter with husband Jay Z.

“She doesn’t have to do any of the dirty work and can just be loving and doting,” said a “family insider.” “She’s a good mommy, but it seems easy when you have six nannies!”

Thanks to loyal reader Ernest O. for the tip.

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