Jonathan Goldsmith

Dos Equis is replacing the most interesting man in the world.

Heineken USA is retiring actor Jonathan Goldsmith whose iconic commercials nearly tripled sales of Dos Equis beer.

In the ‘Most Interesting Man in the World’ beer campaign, Goldsmith, 77, played a debonair adventurer and globe-trotting playboy with a reputation for achieving the unachievable.

The advertising campaign was popular not only for Goldsmith’s unrealistic macho man exploits, but also for the narrator’s outrageous statements.

Some of the narrator’s claims include:

  • He gave his own father “the talk.”
  • Mosquitos refuse to bite him out of respect
  • His business card says simply “I’ll call you”
  • He was given the lifetime achievement award – twice
  • His passport requires no photograph
  • When he drives a new car off the lot, it increases in value



    • In Goldsmith’s final ad, the narrator says, “His only regret, is not knowing what regret feels like.”

    Goldsmith’s replacement has not been announced yet.