After Sean Combs posted an Instagram photo promoting AQUAhydrate, the FTC fired off letters to the music mogul Sean Combs c/o his attorney, Jonathan Gardner, in Beverly Hills, CA. The letter reminded Mr. Combs that, as part owner and director of AQUAhydrate, it is his responsibility to disclose his “material connection” to AQUAhydrate to his followers in “unambiguous language”. The letter further stated that Mr. Combs should not force his followers to search for the disclosure and that the disclosure should be as clear as the nose on their faces.
Retired pop singer Ciara Wilson gushed about custom sneakers sent to her son, Future Zahir, by luxury footwear designer Buscemi. But she ran afoul of the FTC when she neglected to mention to her followers that she was paid to endorse the baby shoes. In separate letters sent to Ciara and her management agency, William Morris Endeavor Ent. in Beverly Hills, the FTC scolded CiCi. “If there is a “material connection” between you and Buscemi, that connection should be clearly and conspicuously disclosed,” the FTC wrote.