Budweiser announced today it is dropping its sponsorship of JAY-Z's music festival. The “Made In America” music festival that celebrates all things JAY-Z is held annually on Labor Day weekend in Philadelphia.

The lineup for the 2018 music festival includes Nicki Minaj, Post Malone, Meek Mill, Diplo, Zedd, Ty Dollar $ign, Miguel, Fat Joe, and more.

After the much-publicized Spotify decision to ban misogynistic, violent rap music from its music lists, Budweiser similarly declined to support JAY-Z or rap music in favor of sponsoring a country music festival instead.

There's a good reason for the pullout according to Breitbart.com: Budweiser, which “used to spend millions of dollars staging and promoting the fest,” realized that country music attendees drink more Budweiser beer.

Budweiser realized that fans are moving away from rap music in search of feel good music that uplifts the soul and spirt.

“We are realizing that music is being consumed in many different ways today and we want to keep up with trends and how consumers are behaving today,” said Budweiser Vice President Ricardo Marques in a statement.

According to Ad Age, Marques discovered through research that “fans at country music events spend more on beer than at similarly sized events featuring other genres.”

Budweiser's decision left JAY-Z and his organizers scrambling to find another festival sponsor with deep pockets.

JAY-Z, who is currently on tour in Europe with his wife Beyonce, doesn't have the cash to pay all the festival's expenses out of pocket.

In May, Jay-Z reportedly convinced rapper Meek Mill to back out of a meeting with President Donald Trump -- after receiving a call from former President Obama.

  • Yardgirl

    Budweiser realized that fans are moving away from rap music in search of feel good music that uplifts the soul and spirt.

    Naw, fans are moving away from the over priced tickets for these shows!!

  • Blaque Mahogany

    Lol @ the following:

    1. The headline- "Over It"
    2." Budweiser realized that fans are moving away from rap music in search of feel good music that uplifts the soul and spirt." Budweiser did not say this.

    Ummm yeah most AA males that I know that drink beer, don't drink Budweiser. Yuengling, Heineken and maybe Coors (??).

  • Blaque Mahogany

    Man, I want to go to this J Cole concert so bad. Apparently the tickets were only $49 when they were first released. Now they are $99. That's nothing to people that spend car notes/mortgages on Beyonce tickets but that's a lot for a concert for me.

  • http://realitytea.com/ Lady Chatterley’s Lover

    Off topic. In Nordstrom's where they're playing James Brown "I Feel Good." People singing and dancing in the aisle. Challenge any rapper that can rise to that.

  • Phillybruh

    I mean who is coming here for a weekend music festival headlined by Radio Summer Show acts. Nikki was really who they thought would bring people here.

  • Phillybruh

    I seriously had my money on them booking Janet for this year seeing she is doing festivals instead of a actual summer tour.

  • Yardgirl

    Dang!! Sorry you missed the $49!!? I wanted to see Arthea Franklin last time she was here and the cheapest tickets were $400!!! FOH!! When Diana Ross came here years ago she was pulling those prices, last year I saw her for $100 and even that was too much. Highway robbery for concerts these days. Kid Rock did $20 tickets and more artists should do the same!!

  • Phillybruh

    My son wants too go see J-Cole, they damn near sold out here they went fast.

  • NuBeauty

    Outside of this story.....That picture have me looking at Jay Z like, "Dude, I see why you don't want to take that paternity test....."
    Him and Rymir Satterthwaite kind of favor in this pic, #IJS

  • Renee26

    They should contact Miller

  • KcoolMuziq

    Good your spelling JAY-Z the right way.

  • Zeta Phi Beta 1920

    Black people do not drink a lot of beer.
    At least not budweiser. I call that WhiteBoyBeer.

  • iWasteTime

    There’s a good reason for the pullout according to Breitbart.com:
    Stopped right here ...

  • Quitedeliteful

    Budweiser, which “used to spend millions of dollars staging and promoting the fest,” realized that country music attendees drink more Budweiser beer.
    Sounds about right...

  • Erin

    And your quoting BREITBART the white nationalist website

  • Nikkiknows

    makes sense, a business move. Still a racist move, but yeah.

  • ShelbyMoore

    And I can't be bothered peeing every 5 minutes.

  • Karen Brady

    That was my # 1 beer in high school and early 20's. Don't know why.. all my friends were black too and they drank it as well.

  • Karen Brady

    YES!!! I sure did pee alot in my bud days. Forgot about that. It ain't nothing but water. Eh.

  • Karen Brady

    St. Ides, Old E? Any takers? I'm telling my age and my former background but those were the days :-)

  • FukkFolks2018

    Budweiser realized that fans are moving away from rap music in search of feel good music that uplifts the soul and spirt.
    This was injected. Bc Budweiser most likely red-neck-ognizes that there aint shit uplifting about country music all the time either.

    And if they dont know they better find out.

    And the intern that injected this might want to listen to some country music maybe. Its full of cheating spouses and folks suffering domestic violence, and destroying the property of their love interest as a result.

    This message has been brung to you by someone who doesnt even drink beer....but listens to all music.

  • FukkFolks2018

    Maybe Miller will take over Made In America. I dont drink beer but my country ass family does and that is what they drink. Then got up with my dude and comes to find out that is what his family drinks too lmaooo. Goes to see what music festival Miller has ever sponsored....

  • Erin


  • Skin Deep Beauty

    I don't blame them... I'm in favor of this. Jay you big pimping Big Balling... You and you're wifegettn money.. Talk paid... If you love your fans and soo much and want black folk to support you then dig in your own pockets. YOU AND YOUR MOGUL COMRADES... PUFFY, BIRDMAN, DUPREE, KHALID, Nikki. Card... GET IY POPPIN.... Oh yeah and add your friends The Obamas to the list to keep up with the annual.... FOH ..

  • DaughterOfaQueen

    Lol right!

  • Rayne

    They curse just as much in country music

  • Logan Roberts

    Beer is some of the nastiest stuff I've ever tasted?. I remember when I snuck a taste when nobody was looking at 12yrs lol. Bush beer used to be some of my family favorite.

  • Mec-One

    "Doesn't have the cash to pay all festival's expenses out of pocket." .......... yeah okay ... smh

  • Mec-One

    Country singer can't even rise to that ..... foh

  • Mec-One

    With that weak line up of performers

  • Mec-One

    But it was kid rock so there you go lol

  • Mec-One
  • MocaPretty

    Although they make a valid point bc most black ppl do not drink beer and the current age group that listen to rap also do not consume beer. I cant help to think that Budweiser has some "biased" agenda as well. Country music draws crazy whyte ppl too as evident from the last country based festival but whatever. #jmo

  • Jefferey Franklin

    Always the shade, always the shade..........

  • Applebootay

    That OLd E can get you Fvked up tho. LOL

  • BorisBlack1

    Wouldn't THAT be a reason to promote and sponsor urban events????? I think it's the Jews making moves behind closed doors. They are hitting him in the pockets for bringing attention to them in his song Story of O.J. They don't like people exposing their money and power.

  • Ain’t Misbehavin

    Who wrote this article??? No one believes Jay is broke, everyone know's these events are all sponsored by brands and investors. Just say the festival wasn't their demographic and move along. I'm sure Dusse will be more than happy to take their place.

  • Kay Gee

    "Budweiser similarly declined to support JAY-Z or rap music in favor of sponsoring a country music festival instead."

    This sounds racist as uckfay. And to think a majority of the country music songs are about cheating, fighting, and drinking...GTFOHWTBS!!!

  • Ain’t Misbehavin

    That and these soundcloud rappers are winning right now. It's a better show for a fraction of the price.

  • Ain’t Misbehavin

    Modelo is better anyways

  • Nikkiknows


  • Yardgirl

    You would be surprised at his fan base. $20 is about right for me for any of his shows, but his fans will pay top dollar to go see him (I work with a few saltines who lurve him)

  • Yardgirl


  • Miss Thang

    The other day, I was in Marshall's and they started playing "I Wanna Dance With Somebody"... girrrrl it was like we were all shooting a video up in there. People were signing and dancing up and down the aisles. All colors and ages. It was so fun!!

  • Yardgirl


  • Kayke

    Spotify has already rescinded that nonsensical attempt at sensorship. It’s defintely only because there is more to make at a country festival. Hip hop consumers who are beer drinkers, most of them drink imports.

  • Hmmm~?

    "Budweiser, which “used to spend millions of dollars staging and promoting the fest,” realized that country music attendees drink more Budweiser beer." - DUH? Anybody who has ever been to a music festival knows that white people consume beer like water. LITERALLY. That's why they smell like that.

  • Kayke

    Really? We drank Heinekens and Coronas back then. Bud was never on the menu .... we’d have Coors ever now and again.

  • http://realitytea.com/ Lady Chatterley’s Lover

    Yep. A joyful feeling like being captured in time. I forgot my bad knee but still 'got it on the good foot.' LOL

  • Miss Thang


  • Django the God


  • Raquelle Dellaghetto

    Budweiser went where the money is. Nothing wrong with that.

  • Miss Thang

    how so?

  • Django the God

    I'm just messing with you.

  • Dun Dilly

    HUH??? These weeeeeeed induced conspiracies are getting out hand.

  • Karen Brady

    Hunty we used to put those 40's away back in the day!! LOL

  • Karen Brady

    Whew! Passed out one night. So young.. so foolish .. lol.. good memories

  • Karen Brady

    Yes.. that's why now I'm like what were we thinking BUT it was cheap and came in 40oz. Had to grow up to appreciate Coronas & Heinekens. As bad as Bud is to most ppl.. I COULD NOT STAND COORS.. Thought I was drinking tap water :-(.

  • Karen Brady

    Kind of????????

  • Karen Brady

    LOL.. look who's here

  • Karen Brady

    !!!!!!!!!!!!!!!!!!!!!!!!!!. Thought I was the only one.

  • Merkaba morris

    They could be like me tired of seeing Ellie Mae and Jed Clamped....

  • kenzieangel07

    You have to realize over 90% percent of ticket sales are from the resale market and are priced according to the seller not the Artist. It's why alot of artist are moving towards Flash Seats or 24 hour download delays as it prevents the reseller from having enough time to up the prices on the consumer. Alot of times when you see empty rows in the front or close to side is because they were priced to high to sell and Artists are getting fed up with it so are fans!

  • what?why

    That's a loss for Live Nation as well but definitely more damaging to Jay. … "doesn't have the cash" - oh the shade.

  • Chaseboogie The Prince

    It seems like Bey and Jay are going downward. Their time is coming to an end. You see it happen to every celebrity. No one is invincible. They reach their peak, times change, people move on, the songs or movies aren't good anymore, etc. It seems like this is their time. Young kids like Bey, but let's face it, she'a a mother of 3 now, their own mother got 3 kids. Jay not the cool, hot rapper he once was. It's called aging. Time change. People's taste are different. So I hope after this tour they take a break and let the public miss them so they don't wear out their welcome. And when I say break, I mean disappear so we forget you existed. Maybe take 5 or 6 years off would be good for them. If they don't leave on their own it will be ugly for them. Nothing graceful about an old artist trying to stay hip for the kiddies. And for all of their fans don't come on here ranting about the Rolling Stones, blah, blah. They took a break. If you look at history, no one stays on top for long for one reason or another.

  • Kayke

    Yes! Coors was definitely no good....I just had this one friend who was smitten with the rocks on the bottle turning blue when it was chilled so she always grabbed a damn case ....so we drank it. Heinekens and Coronas was the norm for me because thats what I grew up seeing my family drink, so automatically I went with that....everything else tasted like watered down peepee (not that I know what peepee taste like) lol.

  • https://sandrarose.com SandraRose

    They should sell tickets like the old days before computers.

  • Solstice


  • Solstice

    She’s coming to Essence. That would have been cool ?

  • Luvi

    Remember Schlitz Malt Liquor?

  • We Can Do This

    I couldn't tell you the last time I seen a black person order a Budweiser. They'll drink it free but never pay for it.

  • Zeta Phi Beta 1920


  • Faithz

    James Brown Music Is "Timeless" not Dirty, and will live on Forever.
    Thanks for sharing that ...

  • Faithz

    Good Read, Thanks.

  • Cali

    B ish your wrote ALL that to just hate and beg & PLEAD for IN-DEMAND BLACK CELEBS TO “Take a Break”? How pathetic and sad of a life you must live. Wow, I’m sorry.

  • JanusMaximus

    What is going on in that picture? Are those tits?

  • Jes

    Exactly. She sounds like a damn fool.

  • Rhondalousey

    In demand? Who?

  • Moon Lee

    Maybe he should get Diddy, or Hennessey as a sponsor!

  • Goodii2Shoes

    Lol. I drink budweiser & stopped buying it the entire time they sponsored his bullshxt festival.

  • Goodii2Shoes


  • Goodii2Shoes

    For one reason or another
    Yeah, the main & common reasons are pretty much the same for those type of ppl. ;)

    "Nothing graceful about an old artist trying to stay hip for the kiddies"
    ^that part^
    S/O to all the young artists trying to get on b4 jay&bey steal their artwork& claim it as their "werk"

  • Goodii2Shoes

    lol. Ur comment sorry.& bey&j sorry. Their corporate sponsors & partners are sorry.

  • Goodii2Shoes

    U know what ain't racist? (lol) corporate sponsors realizing nxggxs is costing them money they can never recoup & deciding to try to save them-fxckn-selves.

  • Goodii2Shoes

    Lol. Ellie&Jed. <3

  • Goodii2Shoes

    Lol. Unbiased journalism .lol

  • Goodii2Shoes

    1. Right. Bc the city of brotherly love isn't really loving. 2. Today I realized he must have been trying to be the black Coachella (lol, except ... barely respected rap isn't alternative rock) &3. Lol, ikki made in Trini?

  • Goodii2Shoes

    Lol.yes,they appear to be. Him n bey can share underwear now.

  • Goodii2Shoes

    Delusion.duss is no budweiser company. Lol. Investors & sponsors being scammed like the Fyre Festival.foh

  • Ozad

    Trump, Drudge now country music fans.....Sandra, Sandra,Sandra....Jay Z was a vocal Hillary supporter, Budweiser don't want to alienate and anger Trump's base... low income white males/females ( and some black females too apparently)

  • fedupwiththehype

    Thank you! Her bias arse is pathetic.

  • fedupwiththehype


  • fedupwiththehype

    Beer does not smell like 'wet dog' hair.

  • Rocknation

    TRANSLATION: “We are realizing that the way hiphoppers AND their consumers are behaving today, there's an increasing chance of violence both on AND offstage, and we could be held financially liable. Just three days ago, the crews of two rappers got into a fight in a Starbucks -- IN Philadelphia!"

  • Goodii2Shoes

    Lol. Fw? Lhh

  • Goodii2Shoes

    If anything it made my day!to aay. Na---thm nxggxs won't b funneling MY money to a carter ho.
    Stopped dropping off 6 pks to the guys & everything lol foh

  • Youngblood

    Everything Jay z, In Philadelphia the boy from Brooklyn .Jocking Jay z

  • Chaseboogie The Prince

    And to think, you started your comment with vulgarity....

  • Mister Fantastic

    And it is as simple as that: Just Business.

  • CocoBabe88

    Budweiser made the right decision. I think it was politically driven as well.

  • gail jones

    Jay-Z got some serious 'boom booms'

  • Trace da Ace

    well that is true....white folks love them some Bud....so why not go to where the money will be at??? Wonder how this is going to work out for the Carters....

  • Readytochokemothernatureout

    Me too...

  • Ain’t Misbehavin

    Everybody knows Dusse isn't the bigger fish. In reference to falling short on funds, Dusse will step in before Jay comes out of pocket. FOH