Proctor & Gamble was forced to delete negative downvotes under a Gillete razor television commercial on Youtube.com Monday, after the ad received over 400,000 downvotes and nearly 90,000 angry comments from men on the video streaming platform. The ad has racked up over 3.4 million views since it was published on Sunday, Jan. 13.
Gillette challenges the longstanding and oft used phrase “boys will be boys” that excuses rowdy behavior or rough play that are instinctive to the male species.
P&G urges men to change their masculine behavior by asking “Is this the best a man can get? Is it?”
The narrator continues: “We can’t hide from [toxic masculinity]. It has been going on far too long. We can’t laugh it off, making the same old excuses.”
Men everywhere are calling for a boycott of Gillette over what they see as an attack on their manhood and their race.
In the commercial, 43 men and boys are shown exhibiting “undesirable” masculine behavior with women and girls. Among the 43 males, 42 are white and only 1 is Black.
7 males are seen exhibiting “desirable” behavior, such as breaking up fights and interrupting men who lust after women. Of the 7 desirables, four are Black males and only 2 are white.
The ad angered mostly white males who see the commercial as racist and antagonistic. One YouTube user writes: “War on men continues. I’ll be taking my toxic male money elsewhere.?”
The Gillette ad wages war on “toxic masculinity” – a buzzphrase coined by the #MeToo movement and social media feminists that refers to a man’s natural instincts to be savages.
The Psychiatric community has not adopted the term as an official mental health diagnosis since the only treatment is chemical castration with female hormones or blocking Testosterone and male androgens that causes men to exhibit socially unacceptable behaviors.
Many men see the ad as unfair since they are already forced to suppress their natural predatory instincts in a civilized society. This forced suppression is unnatural and often results in disastrous consequences for women and children who become the main victims of violence.
In one Instagram.com video that went viral last week, a group of males are seen surrounding and sexually harassing women in a gas station. One women avoided disaster by smiling and laughing off the attack. Even so, her amiable behavior didn’t prevent the thugs from referring to her as a “bitch.”
CAUTION: the video is difficult to watch due to the savagery exhibited by the males and the foul language used.
