Baby Phat is teaming up with American fashion retailer Forever 21 to launch a new collaboration just three months after Kimora Lee Simmons Leissner announced that she had purchased the iconic streetwear brand.
In its heyday Baby Phat was the go-to fashion brand for young ladies who preferred high-waisted jeans and bodysuits that the brand was famous for.
Baby Phat quickly became an influential hip-hop brand after the mogul launched it in 1999.
Baby Phat was a spin off from her then-husband Russell Simmons’s Phat Farm.
“Now, everyone’s doing retro with a bit high-waisted jean and tube ideal, or the sneaker and the jean – that is the Baby Phat woman,” Simmons told Refinery29 at her KLS spring 2018 show.
A rep for Kimora tells Refinery29 the new clothing line, featuring the famous signature pink cat, will be priced below $25. Everything is available in standard and plus sizes.
The 44-year-old mother-of-4 enlisted her daughters Ming Lee, 19 and Aoki Lee, 16, as fashion advisors.
“Now that Ming Lee and Aoki Lee are grown and working on the brand they grew up with, it means so much to me to introduce Baby Phat to a whole new generation who didn’t get a chance to experience our first go ’round.”
