Kentucky Fried Chicken is suspending the use of the slogan “It’s Finger Lickin’ Good” amid the ongoing coronavirus pandemic.
In a statement on Monday, KFC said the use of the 64-year-old slogan “doesn’t feel quite right.”
“We find ourselves in a unique situation – having an iconic slogan that doesn’t quite fit in the current environment,” KFC officials said in the statement. “While we are pausing the use of It’s Finger Lickin’ Good, rest assured the food craved by so many people around the world isn’t changing one bit.”
KFC said the slogan will not be suspended permanently and they will bring it back “when the time is right.”
The CDC recommends washing your hands frequently and avoid touching your face with contaminated hands to prevent the spread of the virus.