Globally renowned underwear brand Triumph International just launched their newest "smart" bra innovation. Introducing the Fit Bra.
For many women, finding the right bra with just the right fit is a burdensome task. Triumph International's Fit Smart design is perfect for the everyday woman looking for comfort and support.
“We spent a lot of time talking to our customers and other women across the world to understand what they demand from their lingerie—from that feedback, this bra was designed to fit each woman’s female form, as well as to fit their ever-busy ever-changing lifestyles," said Sian Thomas, the Global Head of Creative Design at Triumph, in an interview with Underlines Magazine.
"With customers searching out more personalized solutions, we wanted to create a new innovation that adapts to personal shapes but still delivers best-in-class support and looks beautiful," added Thomas.
The intelligent support system creates a flattering bust shape all while providing the boob size support the wearer needs. Plus, the underwear has elastic supportive straps and four hook fasteners to further provide adaptability in motion. They're super thin, too, so they can be worn underneath thin-sleeved tops, according to Talkingwithtami.com.
The Fit Bra only comes in four sizes, which lingerie experts at Triumph guarantee will fit any woman with a bust size of 32a to 40e perfectly. The bra's can be shipped direct to the U.S. from Triumph's UK online store.
No products or compensation were received in exchange for this post.