Motown Records and NBA YoungBoy Never Broke Again announce Never Broke Again global joint venture.
Motown Records, home to some of today’s most impactful cultural hitmakers, and YoungBoy Never Broke Again, one of today’s most prominent rappers/songwriters in the world, announced a global joint venture with his Never Broken Again, LLC record label.
According to a press release, the first project from the new venture is set to release in October, with the first single dropping in September.
The compilation also features P Yungin, Meechy Baby, Quando Rondo, No Cap, Rjae and Rojay later this year.
The new deal continues Motown’s rich legacy of entrepreneurial partnerships by combining the label’s global leadership with the artistic and creative vision of YoungBoy and Never Broke Again, LLC. YoungBoy and Kyle “Montana” Clairborne will continue to lead Never Broke Again, LLC, a label committed to signing and developing new artists and providing them with a platform to achieve success.
In making this announcement, Ethiopia Habtemariam, Chairman and CEO of Motown Records said:
“I’m excited to work with Never Broke Again, a homegrown brand that has created an incredibly authentic and credible movement that represents the next generation in Louisiana’s legacy of ground-breaking hip-hop labels. I look forward to working with YoungBoy and Montana to continue to grow their vision and reach their fans around the world.”
NBA YoungBoy said:
“I felt like I had a responsibility to my artists to make sure to find the right partner for my label. I’m looking forward working with Ethiopia, Kenoe and Motown Records.”
Montana said in a statement:
“Motown has been an inspiration for generations – a place that helps develop artists, songwriters and business executives and I’m thankful to Ethiopia, Kenoe and the team for making Never Broke Again part of the Motown family.”
Kenoe Jordan, Vice President A&R, Motown said:
“I’ve known and admired YoungBoy for years. Growing up in the same city we have a great understanding of one another and this partnership was always something that I wanted to bring to Motown. YoungBoy is an incredible visionary whose confidence in his artistry is only outdone by his dedication and work ethic. I’m excited to welcome them into Motown and help bring the Never Broke Again label and brand to the next level.”
