The Now and Later candy Brand teams with Keshia Knight Pulliam and Terrence J to celebrate the “art of the hustle” with two scholarships totaling $20,000 for current HBCU students.
In its inaugural year, Now and Later is partnering with Clark Atlanta University’s (CAU) Mass Media Arts department based in Atlanta, Georgia, and the Cathy Hughes School of Communications at Howard University in Washington, D.C., to showcase the impact of the HBCU experience and inspire the next generation of Black leaders.
Each school will receive a $10,000 donation to create a scholarship fund for participating students, according to a press release. Each school will host a virtual seminar where students will have a chance to draw inspiration from influential HBCU alumni, who have notably mastered the “art of the hustle” across various industries.
CAU’s class will be led by Keshia Knight Pulliam, Emmy-nominated actress, entrepreneur, and venture capitalist. Pulliam, known for her roles in TV and film, is a proud HBCU graduate from the illustrious Spelman College. She has not only mastered her position in Hollywood, but also her position in the boardroom.
“I look forward to partnering with Now and Later on this program and sharing my personal and professional experience with the #RecognizeTheChew Class in Session students,” Keshia Knight Pulliam says.
“This next generation of HBCU leaders are resilient, and I am honored to provide any helpful nuggets to help fuel their entrepreneurial passions.”
“HBCUs are major pillars in the Black community that reflect the very essence of Black excellence,” said actor and philanthropist Terrence J, best known as the former host of BET’s 106 & Park.
“As an HBCU alum, I am thrilled to partner with Now and Later on its #RecognizeTheChew Class in Session Series. HBCUs are major pillars in the Black community that reflect the very essence of Black excellence, and when married with a nostalgic brand like Now and Later the possibilities can’t get any better!”
“Now and Later is a brand built on the values of hard work, resilience, transformation and authenticity. HBCU faculty, students and alumni embody these values daily,” says Alnese Thomas, Brand Manager, Laffy Taffy & Now and Later. “It’s a pleasure to support the incredible impact these institutions play in fostering some of the nation’s most influential leaders.”
“We appreciate Now and Later for selecting Clark Atlanta University’s Mass Media Arts Department (MMA) as one of its first donation recipients. Gifts like this truly help our MMA students to complete their journey of becoming the communications industry’s next top leaders,” said Gary Yates, Associate Professor and Interim Department Chair.
Source: Ferrara Candy Company
