Mars, Inc. is facing backlash on social media for rebranding its M&Ms characters to be more progressive, diverse and inclusive.
Most notably, the brown and green M&Ms characters have lost their sex appeal.
The brown M&M’s white pumps have been lowered to befit a school teacher and the green M&M will trade in her go-go boots for white sneakers.
Did my shoes really break the internet? pic.twitter.com/ZaisgZ9QYZ
— M&M'S (@mmschocolate) January 20, 2022
Mars, Inc. made the changes to bring the characters in line with the company’s commitment to gender balanced leadership.
“We’re excited to reveal our new M&M’S brand look and feel, which fans will see come to life across all M&M’S touchpoints around the globe,” said Jane Hwang, Global Marketing Vice President, Mars Wrigley.
Mars, Inc. also changed the tan flesh tone arms and legs of the six characters to white.
Twitter is not amused.
Mars marketing: "We need a revamp of our M&Ms logo!"
Designer: *rotates current logo 8°*
Marketing: "Perfect!" pic.twitter.com/34fklKKpmR
— Omar G. (@OhMarGee) January 20, 2022
Who TF looks at a bag of M&Ms and thinks empowerment!
— Kev ?(For the Pricefield) (@breakingdead1) January 21, 2022
Way to ruin a candy that I have loved for 50 years. Not only can I not swallow the woke bullshit that prompted this, I won’t be swallowing any more M&Ms, either.
— ANNA E (@MamaLovedMeBest) January 21, 2022
M&Ms Introduces New Trans Character Who Identifies As A Skittlehttps://t.co/NTcOxf5lX2
— The Babylon Bee (@TheBabylonBee) January 20, 2022
say what you will about michael bloomberg but he wouldn’t have let them do this to the m&ms. as a businessman he understands the value of sex appeal
— Ian (@ohheckerman) January 21, 2022
Make M&Ms slutty again.
— no name they/them (@sanitys_child) January 21, 2022
They should have just made all the M&Ms sluttier in my opinion
— Hayden (@ThatHaydenKid) January 21, 2022
I want all of the M&Ms to have sexy boots and gloves.
— Gwen Stebonnie (@GwenStebonnie) January 21, 2022
