Rihanna is stepping down as CEO of her lingerie brand to focus on being a stay-at-home mom. The pop singer quit as CEO of Savage X Fenty, according to Vogue Business.
Rihanna reportedly appointed Hillary Super as CEO to take the brand to the next level.
“It’s been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude over the last five years,” Rihanna said in a statement. “This is just the beginning for us, and we’re going to continue to expand in ways that always connect with the consumer. I’m so grateful and excited to welcome Hillary Super as our new CEO — she is a strong leader and is focused on taking the business to an even higher level.”
The Grammy Award winner founded the lingerie brand in 2018. Savage X Fenty was co-owned by investors including LVHM.
Rihanna, whose personal net worth is estimated at more than $1.4 billion, will remain in the background as executive chair, Vogue Business reports.
Rihanna’s main focus is on raising her son, RZA, and welcoming her unborn daughter very soon.
Rihanna’s friends say she’s ready to take a backseat to husband A$AP Rocky’s rap career. She wants to be a full-time mom and housewife.