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Kim Kardashian announced a new line of push-up bras with built-in nipples for a round-the-clock perky look.
The SKIMS founder modeled her Ultimate Nipple Bra under a skintight seamless t-shirt in an Instagram video on Friday, Oct. 27 (see below).
Kim said in the video:
“The Earth’s temperature is getting hotter and hotter, the sea levels are rising, the ice sheets are shrinking. And I’m not a scientist, but I do believe everyone can use their skillset to do their part. That’s why I’m introducing a brand-new bra with a built-in nipple.”
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Kim continued:
“So, no matter how hot it is, you’ll always look cold. Some days are hard, but these nipples are harder. And unlike the icebergs, these aren’t going anywhere.”
She captioned the post: “The ultimate nipple bra. Perfect fullness with a built-in, faux nipple for shock factor.”
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The Ultimate Nipple Bra goes on sale for $62 on Halloween (Oct. 31st) on the SKIMS website.
SKIMS will donate 10 percent of sales from the Ultimate Nipple Bra to the 1% for the Planet organization, a global network that works with businesses and environmental organizations to help people and the planet.