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Rihanna recently launched her Fenty Hair Care line to strengthen and repair natural hair. The beauty guru shocked her #Navy fans when she revealed her natural curls after decades of wearing weave and wigs.

On Tuesday, RiRi shared a video featuring her wash day routine on X/Twitter.

She captioned the video: “when they ask why u was late… #blameitonthewashday #fentyhair.”

According to The Hollywood Reporter, Rihanna’s hair care line is selling like hotcakes.

via THR — “The Fenty Hair drop is comprised of one shampoo, two conditioners, one treatment, four stylers and one tool, and all products are vegan, sulfate-free and silicone-free. Since its official launch on June 12, the reviews and reactions have started flooding in. As far as early best-sellers go, The Rich One Moisture Repair Shampoo, The Rich One Moisture Repair Conditioner and The Comeback Kid Instant Damage Repair Treatment are the individual products seeing the most traction.”

Last week, the Barbados native made history as the new face of Dior’s J’Adore fragrance. South African actress Charlize Theron previously held that gig for 20 years.

Charlize has been promoted to ambassador for the brand’s jewelry and style lines.