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Fulton County, Instagram

Brandon Dillard, who marketed himself as Atlanta’s leading veneer specialist, is sitting in the Fulton County Jail without bond.

On October 3, Atlanta police raided the officers of “A List Smiles Atlanta” in Northeast Atlanta and arrested Dillard.

He is charged with 8 felonies, including illegally practicing dentistry without a license for years.

Dillard is popular on social media where he promotes his veneer services for $3,000 and up. But local prosecutors say Dillard is not a dentist and he was putting his clients’ health at risk.

A judge ordered Dillard to shut down his illegal practice last year. But Dillard continued to practice dentistry without a license.

“Brandon Dillard is not a dentist. He’s never been a dentist. And as much as he may want to play one on Instagram, he is not one,” Fulton County Deputy District Attorney Will Wooten told WSB-TV.

Fulton County District Attorney Fani Willis said Dillard’s dental offices “appears to be legitimate.”

“If you went to this and you thought it was a dental office, and you looked at the equipment, it appears to be legitimate. But that’s what the best fraudsters do, is they do everything they can to make themselves look legitimate. And in this case, this is an illegitimate operation. The problem is the consequences are to one’s health,” she said.

Dillard’s Instagram page boasts over 164,000 followers. Some of his followers are his clients who now have million-dollar smiles.

But not all of Dillard’s customers were as lucky.

Kristi Brown says she paid Dillard $3,000 for partial veneers and planned to go back and have more work done.

But she said her dentist questioned the shoddy work when she went in for a routine cleaning.

“He kept asking who did this. You need to be careful. Did he have a dentist [license]? I was like, I don’t remember seeing any of that. I should have known,” Brown told WSBTV.

Willis is asking Dillard’s customers to come forward. She is also looking for people he trained in 2-day courses to install veneers.

Dillard is accused of charging people upwards of $6,000 to become a “Veneer Specialist.”

Willis’s office is studying videos like this one to determine who paid for the 2-day Veneer Specialist classes. They may be hit with criminal charges if they are determined to be practicing dentistry without a license.

She said there is no official designation for a “veneer specialist” or a “veneer technician” in Atlanta.

“They were enticing people to come in to take these classes so that you could get rich, too. But you were getting rich doing something that’s completely illegal,” Willis said.

The DA’s office is also trying to track down unlicensed hair stylists and nail techs who are working from home in Atlanta.