Viola Davis has a new gig as brand ambassador and the official face of French cosmetics giant L’Oreal Paris.
Executives at L’Oreal announced the Oscar-winning actress will be the official face of Age Perfect, one of her first beauty campaigns, WENN.com reports.
“As a young girl, I wasn’t always told that I was smart, beautiful, or worthy,” the 54 year old said in a statement accompanying the announcement.
“I worked tremendously hard to get where I am today, overcoming feelings of doubt to become a woman who truly believes I am ‘worth it’ in every way. I believe it’s so important to build confidence in women from a young age… To now be part of a brand that has been championing women’s worth for more than 40 years and to use my voice to help empower others is truly surreal.”
Viola joins a roster of diverse spokespeople, including Celine Dion, Dame Helen Mirren, Eva Longoria, Elle Fanning, Aja Naomi King, Nikolaj Coster-Waldau, and Camila Cabello, among others, who have represented L’Oreal Paris.
The Fences star will appear in TV, print and digital advertising campaigns for Age Perfect, beginning later this month.
Nice.
????
Well,well,well….Congratulations Viola
Congrats Viola …. Love you https://uploads.disquscdn.com/images/cda4925ca1d357264787be9b5ccd589f4b0940cb9442847e1840c0a193a331e3.gif
She looks beautiful, especially when made up, great choice.
I love me some Viola!!! I am still moved by hearing her tell her life story at a YWCA luncheon. This woman was poor poor, like dirt poor in RI and she pulled herself up and did the damn thing. Congrats, you deserve this and so much more!! https://media2.giphy.com/media/3o72FfJVasM8mqpneE/giphy.gif
Black girls rock ??
Good for her. I’m still mad at Viola for kissing that white woman in HTGAWM, but I’m glad her dreams are coming true. To each, their own.
Viola(whom I first worked with in H.T.G.A.W.M) was one of the best experiences of my life to work on a show with an African American female lead with NO EGO whatsoever.
She is beautiful! That pic above.. Hot A$$ Mess https://media0.giphy.com/media/MBOLopke7Sm5oqJb2J/giphy.gif
You really have problems with homosexuality.
Maybe you need to check yourself.
Now auntie whhhhy did you pick this picture ? lawd you shady af for this. ?????
Why she do that? Whyyy auntie shol know how to carry on
Yea I stopped watching after that! I can’t even front I checked right on out.
What ever happened to Fashion Fair cosmetics?
I was thinking ? the same thing. That’s an unflatterin pix of Ms. Vi
?
You said it for me, thank you.??????
A whole ? mess!
I pray she does this is in her Natural Hair state, not them 17th century hair hats she tosses on her head.
Viola is my behbeh!!!!! Love her!?
I believe it. Love her to bits!!???
I really do love her.
That makeup doesn’t fit her. She has so much class to have her face made up like that.
Congrats Viola. Her husband looks like Malik(I’m not gay) Yoba in that pic uptop lol.
Bishhhhhh i love her like shes my mama! Im so happy! Loreal with the dark skin beauties yasss!
I did too. They gave her that Emmy because she bowed down to them. She is a damn good actress. If my work doesn’t speak for me, I ain’t kissing no white woman’s lips or ash for an award. The devil is a lie!
I knew something was up when I saw all this makeup on her face. I was like Viola…is that you .. ?. Happy for her though! Power Move for Loreal who probably get only a small amount of black dollars currently. This will surely get them a larger share of the ethnic market. Women buy in when they see themselves in your product.
I’m second hand happy! I need to know her mua for htgawm because she looks gorgeous on the show especially season 5
Why the heck did you have to use the most unflattering pictures of her wearing the absolutely most garbage and unflattering wig? She is a beautiful woman and plenty of flattering pics you could have used.
Congrats Viola!!! ???????? she is stunning and radiant
That was my make up byke in the day…now I use plain old drug store make up and Walmart….Walgreens always running a speshol…buy one get the other one 50%off..I usta wear Bronze Brown Glo from FF creme foundation
Amen and congratulations. I just hope they put her or make her up in a color that is complimentary to her skin tone. She never looks completely “finished”. Is her make up artist a person of color who understands our hues, melanin, etc. If not, she will continue to look undone.
Sandra! Out of all the pics you picked this one??
That was my first thought?
Yep ? I was hooked on the “Chocolate Raspberry” lipstick?…is the company gone? With them wild fashion shows which eventually found a home in a J.Renee catalog.
Not everyone is beautiful but she’s a talented actress.
Yass snaps….
I’m out of the loop…please fill me in!
Lol!
Yes but I feel like this of you wasn’t making it for me then don’t start now that you see the black dollar is lucrative. All those companies that used to make perms since their sells were in the dumpster they started making products geared towards black women with natural hair and sulfate free this and that I don’t but their stuff because where was this concern about my hair when you were slanging perms that caused all types of health issues to black women but you ignored it for a dollar nope they can keep it! L’Oréal I see what y’all doing but I’ll buy fenty before I touch their stuff
You have a darn good point…they do anything for the black dollar, I’m not mad at her for snatching that paycheck, I’m mad at them bc black skin is now a revenue stream. They didnt care about us at 1st. They get zero of my dollars.
Congratulations???????????? I already buy some of their products and I’ll be buying more.
Are you kidding? That famous meme where she rolls her eyes and picks up her purse, her face is beat to the gods!!
I used to think she was so sexy on htgawm..
She is a beautiful, dark skinned lady.
Beautiful. PeriodT.
Until I saw that season one episode with that wig off and NO make up
Yay!
https://media1.giphy.com/media/3Orc6fDaL5noc/giphy.gif
I see Rhianna still have these companies shooketh. A hard pass to Loreal.
The only other makeup companies I support from time to time is NARS and Estee Lauder. They have always made makeup for darker skin women. Congrats anyway Viola!
kikikikiki!
Here you go…
https://uploads.disquscdn.com/images/fbbdb738d378468bd1ba8eff8bbc078c6a56386486e9abaa4b5da8f56a76ac55.jpg
https://uploads.disquscdn.com/images/ef2df9f90fad2a8a41e2ab45b765432a7f33e14dc1b2cecbfe92a8244ceb9260.jpg
Omg, chocolate raspberry!!! Me too!
Viola looks like a Chia pet what was she thinking
her wigs are ALWAYS unflaterring
the best photo to date!
and NO it is not because the wig is straight/european it is because she rarely looks pulled together. her stylist should be fired!
Thank you!
She is a talented A-list actress but I strongly believe her stylist should be fired!