Target has announced it will stop selling breakfast cereals that contain synthetic food coloring. Target is the eighth-largest retailer in the United States.
Target will stop carrying cereals like Apple Jacks, Captain Crunch, Froot Loops, and Lucky Charms.
“We know consumers are increasingly prioritizing healthier lifestyles, and we’re moving quickly to evolve our offerings to meet their needs,” Cara Sylvester, Target’s executive vice-president and chief merchandising officer, said in the press release.
In addition to corn syrup, Lucky Charms contains artificial coloring such as yellow dyes 5&6, blue 1, and red dye 40.
Ultra processed foods like cereals with vibrant colors appeal to children, but the dyes have been found to cause health problems.
The federal government is investigating reports that the dyes may cause DNA damage.
On Jan. 15, 2025, the FDA banned Red No. 3, leading to an increase in red dye No. 40 in cereal, candy and beverages.
