President Obama

President Obama on Thursday apologized to Americans for lying to them about keeping their insurance policies when his problem-plagued Affordable Care Act, aka ObamaCare, launched.

“I am sorry that they are finding themselves in this situation based on assurances they got from me,” Obama told NBC News in an exclusive interview at the White House.

Approximately 3.5 million Americans received letters from their insurance companies informing them that their policies would be canceled. Some Americans had the same policies for decades. Now they face higher premiums for coverage they don’t need, such as maternity coverage for men.

“We’ve got to work hard to make sure that they know we hear them and we are going to do everything we can to deal with folks who find themselves in a tough position as a consequence of this,” said Obama whose approval rating plunged to 39 percent this week.

From NBC News:

Obama’s comments come 10 days after NBC News’ Lisa Myers reported that the administration has known since the summer of 2010 that millions of Americans could lose their insurance under the law.

Obama has made repeated assurances that “if you like your health plan, you will be able to keep your health plan” with Obamacare.

Consumers who buy insurance on their own — about five percent of the population — are at risk of being forced off their current policies because their plans have changed and don’t meet the new standards of the Affordable Care Act.

Obama’s statement has been called into question as Americans have begun to receive cancellation notices, effectively forcing them to enroll in a new plan either with their current insurer or through the government exchanges, in many cases at a higher rate.

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