A Father's Day ad by a Minnesota-based group is recruiting "a few good men" to help resurrect the two-parent black family.
"We hope you're having a Happy Father's Day. In our lifetime, the black family has declined from approximately 80 percent two-parent to 80 percent fatherless homes without one national initiative to reverse the trend – until now!"
We hope you're having a happy Father's Day like these guys. They're on a mission to improve the lives of kids for generations! pic.twitter.com/dCkthcIgyD
— TakeCharge (@TakeChargeMN) June 20, 2021
The ad was created by TakeCharge board President Kendall Qualls and members of the organization. The organization rejects Black Lives Matter and the current woke culture, including Critical Race Theory.
The Black family disintegrated in the 1960s and '70s due to welfare programs that forced Black men out of the home.
Black single women became pregnant in order to earn more welfare checks per child, thereby deteriorating the Black family even more.
In the 1960s, 80% of Black families were led by males. Today, 80% of Black households are led by single mothers.
The group created the Twin Cities campaign to return the black community to its glory, "cultural roots of faith, family, and education."
Qualls, a former U.S. army officer and high-ranking executive of Fortune 100 healthcare companies, told Breitbart News in early June his message that "America – and the idea of America – works" is central to the efforts of TakeCharge.
"If it can work for a guy like me, who started his life in Harlem, New York, as a kid, then later lived in a trailer park in Oklahoma,” he said. "And I tell people, 'Look, I've been called trailer trash, ghetto kid, and a lot worse. But, in this country, where you start in life is not where you have to stay in life."
"And that message resonates with people," Qualls said.