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As promised, Drake delivered his new album, Certified Lover Boy, without much fanfare or bizarre stunts.
The 34-year-old rapper dropped his first full length release since Scorpion in 2018 - on Friday - almost a year late due to the pandemic.
Standout collabs on the album include rappers Jay Z and mumble rapper Travis Scott.
CLB also includes features with Giveon, Lil Durk, Kid Cudi, Future, Yebba, Young Thug, Lil Baby and 21 Savage.
On "Fair Trade," Drake and Travis seek loyalty from women in their lives and they don't mind losing friends to achieve loyalty.
"I don't know who love me, but I know that it ain't everybody
I can never love her, she a busy body
Baby, if you want me, can't be turnin' up with everybody, nah
Can't be f*ckin' on just anybody, yeah
I got feelings for you, that's the thing about it, yeah
You know that it's somethin' when I sing about it, yeah."
In a post on his Instagram Stories, the rapper described his sixth album as, "A combination of toxic masculinity and acceptance of truth which is inevitably heartbreaking." He also dedicated the album to late Instagram models Nadia Ntuli and Mercedes Morr who both died this year.
Rick Madonik/Toronto Star via Getty Images
Ahead of the release of the record, Drake's mom Sandi Graham sent him sweet and encouraging notes.
Her message on Tuesday, Aug, 31, reads:
"To: Lover Boy Three days more we're counting down, for us to hear the best. Everyone's excited, cause you're nothing like the rest. Three more days my pookaroo I couldn't be more proud of you! Loving mom."
Drake ft. Travis Scott - Fair Trade
SR rated: 3.5/5 roses
Travis Scott can't take a joke. The mumble rapper deactivated his Instagram account after fans mocked his Halloween costume.
The 29-year-old Taurus fled Instagram late Sunday night after fans created memes of his costume and laughed at him, according to ComicBook.com.
Travis dressed up as the DC Comics hero and showed off the Michael Keaton-inspired costume, which was brown, while he posed next to his brown vehicles.
The detailed costume didn't get the response the hitmaker had hoped for, with many fans compared the costume more to a cockroach than the caped crusader.
While many think he deleted his page because of the costume, others speculated that Travis stepped back from the platform to release new music.
Alexis Skyy claims she suffered food poisoning after eating a Travis Scott burger from McDonald's.
Alexis said she threw up after eating one of the burgers offered as part of a limited time only specialty meal at McDonald's fast food restaurants.
The Love & Hip-Hop cast member posted a copy of her receipt to her Instagram Stories. She captioned the image: "I'm sorry but I have to throw up after eating that sh*t."
The marketing campaign has faced public criticism and negative feedback from franchise owners who didn't want the Travis Scott meal on their menus.
The meal includes a Quarter Pounder with cheese, fries, bacon with BBQ sauce and a Sprite beverage, which Scott claims is his favorite meal.
McDonald's is also battling the rumor that the Travis Scott meals include human body parts.
The 28-year-old mumble rapper was signed to Kanye West's G.O.O.D. music production house, Very G.O.O.D. Beats, and Epic Records in 2012. He shares a 3-year-old daughter, Stormi, with Kylie Jenner, 23.
Alexis, 26, is best known as rapper Fetty Wap's baby mama. The ex-couple share a daughter, Alaiya.
Alexis first appeared as a cast member on VH1's Love & Hip Hop: Hollywood in 2017.
McDonald's franchise owners are pushing back against a promotion featuring mumble rapper Travis Scott.
McDonald's launched the odd marketing partnership with the hip-hop star despite pushback from franchise owners who say his vulgar lyrics aren't appropriate for their family atmosphere.
Starting today, Sept. 8 through Oct. 4, McDonald's customers can order the "Travis Scott Meal" featuring a Quarter Pounder with bacon and lettuce, medium fries with barbecue sauce and a Sprite beverage with extra ice.
The company sat down with Scott to design the meal - which he says is his favorite.
A McDonald's promo campaign reads, "For $6, you can eat like Travis."
"This is the first time in nearly 30 years we've introduced a superstar's name to our menu," said Morgan Flatley, McDonald's U.S. chief marketing officer.
But the company's collaboration with the rapper has left some franchise owners baffled. They expressed their displeasure in emails and other forms of communication with McDonald's headquarters.
But one franchisee understands the company's desire to connect with Gen Z, young adults who aren't as brand loyal as their parents.
"I think [the corporate marketing team] did their homework," said Brent Upchurch, whose family owns and operates 30 McDonald's restaurants in Broward and Palm Beach counties in Florida.
Scott has 32.3 million Instagram followers and 4.4 billion YouTube video views. The 28-year-old shares 2-year-old daughter Stormi with Kylie Jenner, 23.
Upchurch told the Sun-Sentinel Scott's social media influence alone is worth the hassle.
Scott "has a massive [social media] following. From that perspective, it makes all the sense in the world. I can't condone that language and those lyrics. But I think that's how the younger generation talks."
Kanye West released his much-anticipated single "Wash Us In the Blood" mixed by Dr. Dre and featuring Travis Scott off his upcoming 10th studio album God's Country.
The music video was also launched on YouTube on Tuesday. The video, which is directed by artist Arthur Jafa, contains a montage of viral video clips, some featuring Black Lives Matter protests.
Jafa also created the artwork for the album, which is available in a variety of different formats including a 12-inch picture disc, 7-inch red vinyl, red cassette, CD and a standalone digital single; all featuring artwork by Jafa.
Kanye West's 2019 album Jesus Is King debuted at #1 on the Billboard 200 album chart, surpassing the Beatles and once again tying Eminem for the most consecutive #1 album debuts in chart history, with nine.
Jesus Is King also made history with #1 debuts on both the Rap Album and Gospel Album charts.
On the Jesus Is King album, New York Magazine wrote "There comes a time, when musicians devote themselves to big questions, where the biggest question of them all comes calling, the question of what, if anything, orders the universe... Jesus Is King is the man coming full circle."
On Kanye West, NBC News offered: "It is not hyperbole to call West a genius."
Kanye West - Wash Us In The Blood feat. Travis Scott
SR rated: 2/5 roses
Photo by BACKGRID
Kourtney Kardashian deleted her 10-year-old son Mason Disick's Instagram account after he debunked reports that his Auntie Kylie Jenner and her ex-boyfriend, Travis Scott, were back together.
Her official reason for deleting Mason's account is because she was worried about trolls making "mean" comments to the child.
Photo by David Livingston/WireImage
Mason, the eldest child of Kourtney and her ex-boyfriend Scott Disick, responded to an Instagram Live viewer who asked if his Aunt Kylie and her baby daddy Travis were back together. "No, Kylie and Travis are not back together," he confirmed.
Mason is too young to understand why Kylie and her sisters manipulate social media for relevancy.
Shortly after Mason's video went viral, Kourtney dropped the axe on Mason's brief career as an Instagram influencer.
In an Instagram Live with her website Poosh on Wednesday, Kourtney explained that she'd made the decision to delete Mason's account
after Kylie threw a hissy fit because she knows how tough it can be to deal with horrid remarks from followers.
Photo by Gotham/GC Images
"I did delete (Instagram) because Scott and I just felt like he isn't... he’s 10. I think there’s an age limit," she said. "The thing that really worries me with kids is just comments, people can be so mean."
But her followers pointed out that she knew people can be mean when she allowed her 10-year-old to create his Instagram account.
Many believe Kylie has been lying all along about the nature of her arranged relationship with the mumble rapper.
According to Instagram's official policies, the age limit for having an account on the social media site is 13.
WENN/Avalon, Paras Griffin/Getty Images
Travis Scott's new track "Highest in the Room" debuted at #1 on the Billboard Hot 100 chart, ending hip-hop singer Lizzo's reign at the top of the chart.
Lizzo's best-selling single "Truth Hurts" spent six weeks at No. 1. Lizzo now drops to No. 2 on the Hot 100 chart.
"Highest" is the 28-year-old mumble rapper's second #1 hit in his short career. The track was released as a standalone single.
"Highest" was featured in Kylie Jenner's Kybrow's makeup commercial in April. Fans accused Scott and Jenner of breaking up to boost interest in Scott's single. Apparently the stunt worked.
Scott and Jenner share 20-month-old daughter Stormi.
In a recent interview Scott said he's taking his time recording his new album.
"I'm taking my time to come up with the next album," Scott told Billboard. "I'm always down to drop music and serve some packs to the fans. It's time for the fans to eat."
Lizzo, a 31-year-old Pisces, teamed up with pop singer Justin Timberlake to record a new tune.
John Lamparski/Getty Images
In August, the 38-year-old Aquarius shared a video that showed him and Lizzo in the studio making music together.
"I think she thought I was lying, but we got in and we got a couple of ideas," Timberlake told ET.
"I'm not going to tell you too much about what we did together in the studio. If she wants to tell you she can, but it's flames. It is so good. I am so excited about it."
Travis Scott - Highest in the Room
SR rated: 1.5/5 roses
Young Thug dropped his new track "The London" featuring rappers J. Cole and Travis Scott. Produced by T-Minus, the track features Cole impressing the ladies with his sensual wordplay.
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Travis Scott is apparently still depressed after his emotional loss at the 61st annual Grammy Awards broadcast on Sunday in Los Angeles. The rapper was scheduled to perform during his "Astroworld" tour stop in Oklahoma on Monday night. Angry ticket holders rioted after the promoter announced the concert was postponed.
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Rapper Drake was cut off mid-sentence during his acceptance speech after picking up his award for best rap song for "God's Plan" at the 61st Annual Grammy Awards on Sunday night.
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