I could do that when I was her age. What’s the big deal? But why is a ball girl running out on the field in the place?

EDITED:
According to loyal reader ThatCarmen, this video is a successful viral ad for Gatorade.

At this time the creative team from Element 79 responsible for creating the “Ball Girl,” ad and concept was not givent he green light to talk about the project. The “Ball Girl” video was shot on location during and after an actual game between the Fresno Grizzlies and Tacoma Rainiers. The footage was shot on HD and later edited to look like a Grizzlies batter had hit the ball a out past the left field foul line. The shot and catch was completely choreographed with the ball girl played by stuntwoman Phoenix Brown having marks to hit, and the ball being added later in post. The ball girl was attached to wires was pulled up the wall by 2 stuntmen off to the side.
“It was so low-tech,” Smith said of the stunt. “We had her run, and she would jump, and they just gave her a little extra oomph. It was really very, very simple.”




  • http://www.crys-thecrystalmethod.blogspot.com/ Crys

    THE BALL GIRL > monica
    ha!

  • cupcakes

    LMAO!! He probably wanted to kick her azz for that one!! LOL! Nice catch though.

    I wonder was that interferance?

  • MOCHAMOMMY

    What’s the big deal? But why is a ball girl running out on the field in the place?

    A kid is actually outside playing… When’s the last time u heard of that?

  • ThatCarmen

    The recent videos showing an incredible ball girl catch during a Fresno Grizzlies vs Tacoma Rainiers baseball game are not real but part of a viral video marketing campaign. The video showing a ballgirl jump 6 feet to catch a ball is actually part of a series for Gatorade. The viral video campaign is titled “Ball Girl” and was created by Chicago’s Element 79 Partners ad agency and directed by Baker Smith of harvest, Santa Monica. A lot of advertising agencies are trying to capture the elusive viral video marketing hit. But unfortunately most just look like regular ads slapped onto Youtube. “Ball Girl” looks real – and so has become widely emailed and distributed on the Internet. This makes it a successful viral video marketing campaign. There is even a bit of product placement in the video, if you look close you will see there is a bottle of Gatorade on the ground next to the ball girl’s chair. At this time the creative team from Element 79 responsible for creating the “Ball Girl,” ad and concept was not givent he green light to talk about the project. The “Ball Girl” video was shot on location during and after an actual game between the Fresno Grizzlies and Tacoma Rainiers. The footage was shot on HD and later edited to look like a Grizzlies batter had hit the ball a out past the left field foul line. The shot and catch was completely choreographed with the ball girl played by stuntwoman Phoenix Brown having marks to hit, and the ball being added later in post. The ball girl was attached to wires was pulled up the wall by 2 stuntmen off to the side.
    “It was so low-tech,” Smith said of the stunt. “We had her run, and she would jump, and they just gave her a little extra oomph. It was really very, very simple.”
    The low tech non-CG effects helped to keep it real looking, and that’s what helped the viral video sell. Other things that help make it look real are the sudden abrupt endings, with the creative team noting that viral videos don’t have the special effects necessary, and the amateurishness is what gves it that pulled-from-TV quality of the video.
    The ball girl comes from a real ball girl 20-year old Lindsey Ferris, who in 1996, made not one, but two spectacular catches during a Seattle Mariners – New York Yankees game.
    Element 79 Handled the viral video marketing.

  • brdnbutta

    Sandra
    This is a clip from a gatorade commercial. It’s not footage from a real game

    http://www.chicagotribune.com/business/chi-thu-viral-gatorade-ball-girljun26,0,1242132.story

  • ThatCarmen

    ^^^ Sandra, I should have sent that to your email to review instead of posting… my bad… but, goes to show that you are right…. no big deal cause it wasnt real. Ball girls would not be allowed on the field like that during a game without a helmet on. I love watching baseball so, I kind of researched this when I saw it last week.

  • shunda

    Ok I have to wait until I get home to see the video. These commercials are getting so good they will make us believe anything is real

  • katgirl33

    Great commercial!

  • http://notenoughrealmen.blogspot.com 2thick4u

    This was cute.

    Great marketing!!!

  • Anna

    Spider woman. Nice clip. Commerical or not that was as the youngins say “sweet”.