According to loyal reader Kemi of Hiphossip.com, the Kanye and Taylor Swift incident on the MTV VMAs last night was a staged publicity stunt. Supposedly, Beyonce wasn’t in on the stunt, but I doubt that.
I should have known. Whenever you put attention an whore like Kanye West together with MTV, some bullsht is going to occur. That’s why I no longer waste my time watching awards shows.
You already know what happened last night, so I won’t repeat it. But recall that MTV also pulled a similar stunt with Eminem and Borat at the MTV Music Awards back in June.
Obviously this current publicity stunt was a bold move by MTV to thrust a country music artist into the forefront of music. It’s a sign of the times when hip hop artists like Kanye and Eminem are used as coons and comedic props instead of as performing artists.
Maybe it’s me but it seems like this is the first major awards show in a long time where the emphasis was placed more on rock acts and country music acts than hip hop artists.
Taylor Swift has sold over 10 million albums collectively in the world this year and she holds the record for song downloads this year: 20 million. Meanwhile, Jay Z sold around 350K measly copies of his album The Blueprint 3 in the first week. And he may not go gold before Christmas.
That means there’s been a seismic shift in the music universe from hip hop to more traditional acts.
Rappers and hip hoppers better realize that they are now a dying breed.