The price of Gucci backpacks are about to skyrocket. According to the Atlanta Journal, a 13-year-old boy was beaten by as many as 6 youths who targeted him for his trendy Gucci backpack:

Four people accused of beating and robbing a teenager at a Forsyth County shopping center could be linked to other crimes in the area, police said Wednesday.

A 13-year-old boy required medical attention after being robbed of his Gucci backpack and beaten outside the theater Friday night at The Avenue Forsyth near Cumming. The teen sustained cuts and abrasions in the assault and was punched in the face, police said.

Roberto Emilio Basilio and Ayinde Kadeen Woodley, both 18, and Anthony Jason Riddle and Jose Luis Sotero, both 17, each face charges of theft by taking and robbery, both felonies, and battery, a misdemeanor, according to the Forsyth County Sheriff’s Office. Investigators believe at least two others may also have been involved in the crime. Source

But why was a 13-year-old boy walking around the streets at night with a $900 backpack? Why weren’t his parents arrested along with the thugs?