PepsiCo has dropped troubled rapper Lil Wayne just 2 days after his publicist wrote an “apology” letter to the family of 14-year-old civil rights icon Emmett Till.
PepsiCo, which distributes Mountain Dew, said in a statement late Friday that Wayne’s offensive comparison of Till to a violent sexual act on Future’s “Karate Chop” remix did “not reflect the values of our brand.”
In the “apology” letter, the publicist wrote, “Moving forward, I will not use or reference Emmett Till or the Till family in my music, especially in an inappropriate manner.” and concluded with, “…my ultimate intention is to uplift rather than degrade our community.”
But Till’s family dismissed the letter, saying it was a step short of an apology.
Pepsico had signed Wayne to promote Mountain Dew. The soft drink giant also sponsored Wayne’s upcoming “America’s Most Wanted” concert tour, featuring rappers T.I. and 2 Chainz.
The split came 2 days after PepsiCo removed a television commercial created by Odd Future frontman Tyler the Creator, featuring a goat reciting stereotypical slang phrases. The ad was criticized for being racist and for promoting violence against women.
According to a source, PepsiCo execs were “on edge” and “in an uproar” over Lil Wayne’s latest seizure on Tuesday night. The unnamed execs reportedly called Wayne a “PR nightmare.”
The rapper’s publicist, Sarah Cunningham (the one who probably wrote the “apology” letter), said that the “amicable” parting of ways was due to “creative differences.”
“That’s about all I can tell you at this time,” she said.
Thanks to loyal reader @Karinabonnefil for the tip.
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Hopefully this sets a example for the rest of them celebs watch our mouth!
Comes up nhere moonwalk poplock, scrolls back up to read the story.
please use a better picture of lil wayne. this one is not very flattering
Ehh,
its derby time.
Kweenie says:
please use a better picture of lil wayne. this one is not very flattering
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They all look the same. I’ll see if I can find one that isn’t so offensive on the eyes.
Auntie don’t trip…EVERY picture of that gremlin is hard on the vision…
They all look the same. I’ll see if I can find one that isn’t so offensive on the eyes.
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Maybe a picture of him when he was a baby
Hey @Eb
Hey @kycakes
EB says:
Maybe a picture of him when he was a baby
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EB says:
Maybe a picture of him when he was a baby
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Sandra Rose says:
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I didn’t know you could enhance ugly.
Cute when he was 15? Shhhhhhhyyyyytt lol cockroaches ain’t ever cute.
Sandra is so lowdown!!!!
You actually changed the picture!!! I thought you were just kidding! So funny. It actually got worse.
baybayyyyyyyyy when I just seen that SR indeed changed that pic and the ish look worser than it did BEFORE?
You need a wall slide emoti
thank you sandra
and he looks okay to me. not everyone can be “soap opera” beautiful
Tell u one thing, ill enjoy the day these Yts get their endorsements revoked
sure will
Kweenie says:
please use a better picture of lil wayne. this one is not very flattering
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They all look the same. I’ll see if I can find one that isn’t so offensive on the eyes.
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lol Auntie, can we get some like comment system? I wanted to “like” this comment so bad.
After looking at this pic, I’m starting to believe he really is not from this world. Maybe he really is a Martian
@topic – If you want to hurt these so-called “starruhs,” go for their pockets. I’m glad PepsiCo pulled out from this endorsement. However, I’m sad that some of our people still don’t understand the sacrifices and struggles that weighed heavily on the backs of our ancestors. For those who came before me, I say thank you.
When this story originally aired, I just hung my head. We are such a beautiful, strong, and powerful people. I hope these up and coming Black youth will find strength and unity amongst one another and learn how to love their Black brothers and sisters. I also hope that some of these parents will teach their children how to love and respect themselves and hopefully treat others the same. Okay….my rant is done.
@100% –
at you questioning his martian status…..you know he can transform like Optimus Prime…..one minute he’s human….the next he’s a martian….depends on the circumstances.
*praise dances* This is good news. Good job PepsiCo! Now rat gremlin take your months too late, fake written letter and go detox from all that codeine.
I was always told an apology is just that. Nothing has to be added to it; no justification, no follow up. Just plain ole, I apologize. Anywho…is the concerts off??
@ anw_rootbeer: Isn’t it funny that these rappers can talk all that chit on their records but when it comes time to man up and apologize, they hide behind their publicists.
@Unshak I really don’t think its an issue of love for your people thats lacking. I think it’s an issue of love of money. Controversy sells and we are dealing with a drug addled mind here. Some people will sell their spirit, soul and body if it means a comeup so it stands to reason that they will denigrate others for a wooden nickel.
Glad about it. Sick of these damn rappers thinking they are invincible. How can you even smear the name Emmett Till after knowing what he went through! That is just insensitive and sad.
Hey Aunty
I know it’s not ATL tea, but for a weekend post you could do a write up on NYC DJ Mister Cee bein caught tryna pick up an undercover MALE prostitute in Brooklyn 
This isn’t the first time he been busted out lookin for some trade. In my Riley from the Boondocks voice “THAT NIGGA GAY”! 
people be throwing wild shade for small things nowadays… he must be doing something right imo. i am a fan and will continue to be. rap has always has a slick tongue and a freedom to speak on whateva we want. and personally i have heard worse(ie. ghetto boys, too short, pimp c, biggie, wu-tang, and these are all legends in my book).
so just take it for what it is… a verse in a dope song.. smh
i’m mad mista cee tried it again…get a grip mutha fugga<–biggie voice
The ONLY way to Lil Wayne’s BRAIN… is thru his pockets!
I think his other sponsors are at risk until he apologizes to the Till family!
Now we will see if a TRUE APOLOGY is provided to the Till Family!
Rappers need to be held accountable for their words / actions!
@Kweenie says:……….” he must be doing something right imo. i am a fan and will continue to be. rap has always has a slick tongue and a freedom to speak on whateva we want….”
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@Bible says:……” But I say unto you, That every idle word that men shall speak, they shall give account thereof in the day of judgment. – Matthew 12:36
@Bible says also:
” For by your words you will be acquitted, and by your words you will be condemned.”
– Matthew 12:37
” And the tongue is a fire, a world of iniquity: so is the tongue among our members, that it defileth the whole body, and setteth on fire the course of nature; and it is set on fire of hell.”
James 3:6
Lil Wayne has always been short in stature as well as maturity. He wasn’t raised properly by neither his father, stepdad, ot mother. And if he never had become a successful hip-hop artist, he likely would’ve wound up in the prison system or dead. Unfortunately he may still wind up dead due to his frequent use of narcotics.
Lets be real wayne would not offer a real apology because in short hes not sorry. If people re-read what his publicist said the letter basically said I Wayne can rap what I want cause in hip hop there is a play on words and Emette Hill rhymed with what I was doing but if you found it offensive my bad ill use the name again in the future but not in a sentence where it got zome other offensive things. Plus its not like Pepsi was paying him Vitamin water or Ciroc money
According to another blog, Mister Cee needs to do an Elmo get a divorce and get a little pretty barely legal boy he can boo up and pay to service him. I mean its not like people checking for him anymore in hop hop.
Smh I gotta google this mister cee. I cant understand why someone want a prostitute when you got all this free @zz running around.
Welp he certainly looks the part. He also looks a little slow from the pics on google images.
Kweenie says:
please use a better picture of lil wayne. this one is not very flattering
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They all look the same. I’ll see if I can find one that isn’t so offensive on the eyes.
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welp, I guess no more pics
When will these conglomerates learn? When you hire celebs who make their living singing/rapping msogynist/r-rated/questionable material, don’t be surprised when you develop a PR nightmare on your hands when said artist acts the fool. You play with the dogs, you’ll get bitten by the fleas.
AlluringlySweet says:
@Unshak I really don’t think its an issue of love for your people thats lacking. I think it’s an issue of love of money. Controversy sells and we are dealing with a drug addled mind here. Some people will sell their spirit, soul and body if it means a comeup so it stands to reason that they will denigrate others for a wooden nickel.
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Preach!!
Im more surprised that we have a lil wayne stan on thee blog
Morning. Lisa Raye is on the Rocjey Smiley morning show filling in as a radio personality. She said she was disappointed with his intro of her bc he left of she was a celebrity
Oh and this picture of Lil Wayne
I instantly got the sads. Way to start my day off
ya’ll see WAYNE ole clown ass walking beside pretty boy FLOYD rapping some bullshyt at the FIGHT.
JUST DOESNT SEEM RIGHT NOT TO HAVE HIS ESTRANGED WIFE 50 BY HIS SIDE.. I INSTANTLY GOT THE SADS
Morning Roses !!! What a weekend! The kid is tired
MissTaken says:
Morning. Lisa Raye is on the Rocjey Smiley morning show filling in as a radio personality. She said she was disappointed with his intro of her bc he left of she was a celebrity
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so I’m listening to the Mr Cee interview…dude’s been busted 3x with male prostitutes but says he’s not gay…I can’t
Morning folks
I’s tied 
Jenie
Niaja 
Im sheepy too. Thought I was grown went out Fri and Sat 
Jennnnnnnay did yo watch OUAT???
Picka Floyd M. Did seem more humble and focused. I guess his break up with 50 really woke him up
@ Miss That was that stint in the Pokey (no pun intended lol) but his kids were there. I bet Josie was somewhere drunk and crying
I guess his break up with 50 really woke him up
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PumpkinsMama says:
Jenie Niaja Im sheepy too. Thought I was grown went out Fri and Sat
Jennnnnnnay did yo watch OUAT???
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I missed it :sad:, had friends over last night, we was watching a MJ concert. So what happened
I know they in Neverland.
MissTaken says:
Picka Floyd M. Did seem more humble and focused. I guess his break up with 50 really woke him up
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so I’m listening to the Mr Cee interview…dude’s been busted 3x with male prostitutes but says he’s not gay…I can’t
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I heard about this and googled him. Yea um dude your gay. But the most offensive part is that he is doing it with prostitutes?! It’s bad enough to be down low THEN you do it with prostitutes?! He has to have a sickness. I pray his family is healthy because he is putting them in danger. As for the wife I could MAYBE understand trying to make an exception the first time as it could have been a mistake but we would have never made it to a third
PUMKIN
morning chica…so you getting it this weekend huh 
feel free to give details
NaijaGal says:
so I’m listening to the Mr Cee interview…dude’s been busted 3x with male prostitutes but says he’s not gay…I can’t
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So is Mr. Cee married
Girrrrrrrrrrrrl whole lotta shyt goin on! They was torturin Regina azz! And Neal azz done fell through a damn warphole AFTER getting shot
don’t that ninja stay fallin in a hole? 
@ Jenie, yes with FOUR kids
WHO IS MR.CEE THAT U PPL SPEAK OF
and should I care
@ Pika, a NYC DJ… and no
PumpkinsMama says:
Girrrrrrrrrrrrl whole lotta shyt goin on! They was torturin Regina azz! And Neal azz done fell through a damn warphole AFTER getting shot don’t that ninja stay fallin in a hole?
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Right !
and Regina azz need to be damn tortured cause she still haven’t learned her damn lesson 
The Black chick I believe will end up dead, cause isn’t that the chick on walking dead?
hot 97 dj
He wasn’t even talkin shyt which had EVERYONE surprised. BUT I STILL COULDN’T HELP BUT BE SAD… I LOVED 50 & FLOYD TOGETHA, THEY WAS SUCH A BEAUTIFUL COUPLE
Picka! I think that him and 50 were immature soul mates. It just want meant to be. Maybe later down the line when both of them put their egos aside they can try again. As for Floyd’s fiancé ….I pray he never runs ou of money. And his ex I know that hurt and pain burned real slow when his fiancé was plastered all over the tv AGAIN.
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PumpkinsMama says:
@ Jenie, yes with FOUR kids
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Awww Man he is scum yo!
Yeah that’s the Walking Dead chick. But idk Jen her and her freak azz boyfriend bout to bring the pain to Storybrook
<<=== Did not watch the fight, did not watch any of the other shows y'all speak of. Watched spongebob, river monsters (flesh eaters and nile perch)cats and dogs, and the back of my eyelids.
Good Morning loves!
Are we going to have a blessed Monday today?
JENIE
girl yes and his wife….just…bless her…and he basically said if he’s not ready to come out that’s his business 
PumpkinsMama says:
Yeah that’s the Walking Dead chick. But idk Jen her and her freak azz boyfriend bout to bring the pain to Storybrook
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I wonder where dude father
wonder if Regina has him locked up in the Mental Institute like she did Bell? 
and he basically said if he’s not ready to come out that’s his business
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Well I hope his wife get some business and get them papers together if he’s going to continue to do the same sh*t.
About to make my first call of the day. Hello may I speak to Josie?
Yea this Josie. Um Josie Floyd don’t want you no mo. I understand it buns but how many more ways does he have to tell you? But we just had sex last month! :stop: He has beat on you in front of your kids, moved another man into your spot, got engaged to another woman… Basically he cares more about Ray J flip flop than you. You get it?
yea…maybe you right
Josie pondering
NaijaGal says:
JENIE girl yes and his wife….just…bless her…and he basically said if he’s not ready to come out that’s his business
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Um dude really
wtf is wrong with these damn men 
Why do women stay with these men
I understand some folks don’t believe in divorce, but in this case the papers should be a no brainer 
JENIE girl yes and his wife….just…bless her…and he basically said if he’s not ready to come out that’s his business
It’s his business AND anybody else he is supposed to be monogamous with. But something tells me if your husband gets caught thrice times getting his mic rocked by Deebo you kinda already know 
——–/
Wowzers
Wayminute! Mister Cee did an interview SINCE this last mess????
@ Jenie where the daddy at is revealed too. I just aint wanna give it all away
Hey Dazzle
@ Miss unfortunately Josie STILL would probable be holdin out for gettin back with him even after that phone call. The bish is delusional and can’t let go
Naija
Jenie
Pumpkin
Taken
Tran Razzle
Have any of you ladies ever tried a wifi scale
I want one so bad 
I’m gonna assume his wife doesn’t work and he’s afforded her the type of lifestyle that allows her to keep looking the other way
GAGIRL
hey pretty lady
Hope yall had a nice weekend.
I know I’m late but…..I caught the scandal on Friday night and it is getting juicier!
Good Morning Roses!
But something tells me if your husband gets caught thrice times getting his mic rocked by Deebo you kinda already know
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@Taken….so this is what we are doing early in the morning. hahahahha
@GA.. I’ve never tried it. I just use a regular digital…
I googled and they have some starting at like $90… I’ve heard a lil about some of these smart scales. What does it do differently?
MIANY
chile that Scandal is always messing with my heart
@ Naija, so will a divorce
Sessssssy GA
what in the heyull is a wifi scale?
Miany
@ Jenie I’m sure at least two of his kids are teens. Where does your pride and the kids being ridiculed (or fighting) not come into play?
Fukc Beiber
@ Jenie I’m sure at least two of his kids are teens. Where does your pride and the kids being ridiculed (or fighting) not come into play?
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It wont. He’s thinking about his on personal pleasure. Selfish people don’t see beyond their own needs.
PumpkinsMama says:
Fukc Beiber
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I see
cause I’m the only one in there 
and I left you something upstairs 