Rihanna is leaving the music industry. The Bajan singer and recovering alcoholic is reportedly done with music after a series of embarrassing failures.
According to Grazia Daily UK, the 27-year-old is quitting music to pursue a career in fashion.
Rihanna is taking this route after her last 3 singles flopped miserably. RiRi's current single, "American Oxygen", nose dived to the bottom of the charts.
Rihanna's fans have apparently abandoned a failed campaign to force her record label to release her oft-delayed album.
On the heels of humiliating flops and recent setbacks, Rihanna is concentrating her efforts on promoting her $CHOOL KIlls fashion line.
From Grazia Daily UK:
In recent months the singer has taken a step back – her past three singles (following a year-long break from releasing music) failed to make much of an impact. Her recent single, American Oxygen, only reached number 71 in the UK singles chart.
In this week’s issue, we exclusively reveal that Rihanna, 27, has allowed her music to take a bit of a back seat because she is in the process of launching herself as a serious fashion designer – starting with an accessories line. An application was filed last month at the US Patent and Trademarks Office by Rihanna’s company, Roraj Trade, LLC, for a new brand, $CHOOL KIlls.’ It was registered and trademarked in New York on 11 May under the category of ‘leather products’ and ‘clothing products.’
A close source told Grazia: “$CHOOL KIlls will be an accessories range covering everything from tote bags to purses, and later on, fashion. She still loves the music, and it’s what launched her, but this is her focus right now.”
“Rihanna has already had a successful clothing line with River Island and is not limiting herself to just music and touring for the rest of her life. She will continue to release singles and albums, but she’s had plans in place to expand in other areas like fashion, for a good few years now.”
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