Rihanna clothing line

Rihanna is leaving the music industry. The Bajan singer and recovering alcoholic is reportedly done with music after a series of embarrassing failures.

According to Grazia Daily UK, the 27-year-old is quitting music to pursue a career in fashion.

Rihanna is taking this route after her last 3 singles flopped miserably. RiRi's current single, "American Oxygen", nose dived to the bottom of the charts.

Rihanna's fans have apparently abandoned a failed campaign to force her record label to release her oft-delayed album.

On the heels of humiliating flops and recent setbacks, Rihanna is concentrating her efforts on promoting her $CHOOL KIlls fashion line.

From Grazia Daily UK:

In recent months the singer has taken a step back – her past three singles (following a year-long break from releasing music) failed to make much of an impact. Her recent single, American Oxygen, only reached number 71 in the UK singles chart.

In this week’s issue, we exclusively reveal that Rihanna, 27, has allowed her music to take a bit of a back seat because she is in the process of launching herself as a serious fashion designer – starting with an accessories line. An application was filed last month at the US Patent and Trademarks Office by Rihanna’s company, Roraj Trade, LLC, for a new brand, $CHOOL KIlls.’ It was registered and trademarked in New York on 11 May under the category of ‘leather products’ and ‘clothing products.’

A close source told Grazia: “$CHOOL KIlls will be an accessories range covering everything from tote bags to purses, and later on, fashion. She still loves the music, and it’s what launched her, but this is her focus right now.”

“Rihanna has already had a successful clothing line with River Island and is not limiting herself to just music and touring for the rest of her life. She will continue to release singles and albums, but she’s had plans in place to expand in other areas like fashion, for a good few years now.”

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    • JerseyMom

      This is reat news. She sings like a billy goat.

    • Buttercup

      Ummmm, good for her.

    • OpinionHated

      I don't believe this at all - celebrities are far too greedy..... she is not going to stop making music even if all she sells is 10 cd's because if she makes 2 cents on each cd she still getting paid....

    • AnonymousRose

      Where is @WUT

    • Sasha586

      I heart Rihanna.....

    • OpinionHated

      The music industry is dead - there is no such thing as good music anymore - its all bullchit pop music made to sell to the tweens.... this why I only listening to soca/calypso now phuck R&B, Rap & pop....

    • Use_Coasters_aka_Sol_88

      THANK. GAWD.
      Her singing makes my gums dry.
      I hear her voice & I'm just sneering.

    • Hugga Bunch

      She'll be successful either way.

    • AnonymousRose

      Lmbooo, hey JM

    • Chitsngiggles

      She got contract obligations to fulfill. She will continue to do music. However this ain't news. She's been doing this. I'm betting she will drop R8 at the end of the summer. The battle will be Janet vs Rhianna ??

    • SugarFoot a.k.a Ty

      All she needs to do is get Neyo after he finishes writing for Empire to write her hit. Maybe she should go on vacation until he finishes the season :coffee: I hope she doesn't start modeling Spanx couture for sweaty azz Ye

    • SugarFoot a.k.a Ty

      Rihanna is concentrating her efforts on promoting her $CHOOL KIlls fashion line

      _____________
      More like Sallie Mae Kills :dead:

    • Wuts got Petty Davis Eyes..

      Tadaaaaahhhhh! whet u want Coco HUUGGS

    • FireStarter

      Lies! However, she would make a great designer. She'll still get paid !

    • SugarFoot a.k.a Ty

      She dont want it with Janet fans we've been loyal since the 80s. She better keep throwing shots at CiCi. You're right about the contracts. Hell Robin doesn't even own the Rhianna name/brand. Reminds me of Left Eye when she left the label :( She had to release music under N.I.N.A., an acronym for “New Identity Non-Applicable :(

    • Chitsngiggles

      I don't think she is dumb enough to throw shots at Janet. But the stans and social media is going to pit them against each other. Both have medicore voices, but still have a slew of hits. If they both drop at the same time, it will be an interesting fall to say the least.

    • Angela

      Good. Tired of this nanny goat's 'music'.

    • Chitsngiggles

      Let me find out the Rhianna haters been hiding in the garden all this time. ??

    • Let Your Soul Glow

      I hate that bish! Sallie Mae, I mean. Ole greedy heffa!

    • SugarFoot a.k.a Ty

      I agree!! I kind of hoped CiCi would open for Janet. Would've been a nice come up for her

    • SummerBaby

      Rihanna doesn't bother me one bit in fact I like her.

    • Angela

      Goodness.

    • 1/8

      Call me when she quits life. ?

    • Chitsngiggles

      Maybe if that last album didn't go triple brick.

    • Chitsngiggles

      Look at them coming out the walls like roaches. Well I'll be darn.....

    • SummerBaby

      I can't stand Sallie Mae! ??

    • Femme404

      Rhianna has taste and looks great in great clothes but I don't know if she can design them. Celebrities kill me with this. They always think they can waltz into someone elses industry and do what they've been doing all their life better.

    • SummerBaby

      They couldn't wait for this post.

    • WHITTYwithWORDS

      Good Diversify. You have the time, money, and talent than go ahead. Its way better then some of her peers.

    • Keyshia Ray

      Alrighty then....lol

    • Femme404

      Owe her 50 grand...

    • Buttercup

      Interview in an hour. I could really use a shot right now.

    • Let Your Soul Glow

      With the right co-designer, someone actually trained in fashion design, I think she can do well. Gotta be better than Kanye's post-Apocalyptic unitard mess!

    • LuvMyBrownSkin?

      Love Rhianna and wish her well!

    • Let Your Soul Glow

      New position? Good luck!

    • Buttercup

      Yeah. Promotion. BIG promotion. My manager keeps telling be that I have it in the bag. The interview is just a formality. It still doesn't help me from darn-near freaking out. Thank you :kiss:

    • Femme404

      Touche.

    • Queen Negus

      This is not new to is Us!!
      Sandra was the first to tell us she was leaving and being replaced by Rita.
      Don't quote me. Sandra send us the post. ?

    • Di Ana

      I love RiRi and everything but I can leave without her so I don't consider it breaking news.

    • Queen Negus

      Thank you !!! They want to go to fashion and never dressed themselves bc they have stylists.
      Clothing lines are dying too. Some survived and some died.

    • jusstlooking

      "Bajan singer and recovering alcoholic"

      DEAD

    • mzwhang90210

      *crosses fangas, toes and eyes* You got it bewski!!

    • AnonymousRose

      Lmaooo, Chile u told somebody to eat fart. I said what the hell, then said oh that's wut wit...Nvm, lol

    • mzwhang90210

      Awww & I like her musically. Good luck Rhi.
      Just hope she doesn't turn out no doo doo, like that House of Deranged.

      *waves* hullo new/old roses!

    • KDub

      Robyn! Good luck. I love you!????

    • Let Your Soul Glow

      Good for you! Take some deep breaths, put on your favorite song and distract yourself from worrying. You got this! Congrats in advance!

    • Wuts got Petty Davis Eyes..

      LOLOL...you know I don't usually go in but when I do...well there ya go! you never know what will roll out my mouf when you come at me wrong..lol..

    • Di Ana

      Good luck to you!

    • mzwhang90210

      You said "gums dry"...bahahaaaa

    • Tiffany Miller

      It is best to know when to hang it up. You can only get away with things for so long. Better to switch gears than to put out a flop album.

    • KDub

      Heyyy

    • Chitsngiggles

      I really dont like the name of that clothing line. Teens buy her clothes. It sends a bad message. Whatever to get the people going I guess. But I still love me some Rhi Rhi

    • AnonymousRose

      I guess the new stems, dont understand the vet roses, huh, lol

    • Use_Coasters_aka_Sol_88

      *waves hello*
      How are you doing today?

    • Femme404

      I loved American Oxygen. The song is beautiful just badly timed. We're in a bad place as a country right now.

    • <3 LoveDreamLive <3

      ...Seems like she's building her empire...music, fashion, beauty, fragrances...She's being business savvy!

    • Wuts got Petty Davis Eyes..

      OFF TOPIC..
      Is it me... or does Maxwell sound like Barbra Walters could be his momma when he sings Whenever Wherever Whatever? He is huuurtin them H's and them V's sound like W's I can't get into the song cuz that's all I hear. Whhenewah, Whhuurewah, Whhuewaaaahhh! that's all I here!

    • Use_Coasters_aka_Sol_88

      LOL I've noticed when someone does some f*cksh*t I just can't help but sneer.....
      Just goes on for too long tho LOL

    • Chitsngiggles

      Right. She's hustling now so that when she does decide to retire for real her coins will be set. I see her settling down and having babies by the time she's 30.

    • mzwhang90210

      New post!!

    • mzwhang90210

      Hey Dubby Wubby

    • mzwhang90210

      *waves back* Herro

    • Wuts got Petty Davis Eyes..

      Sadly...no...but they gone learn early.. only way you gone grow in this garden lol

    • AllmylifeIhadtofight

      You got this!!!! Romans 8:28.. that's if you luh God :)

    • <3 LoveDreamLive <3

      Yes....I'd love to retire at 30....I'd love to be get paid millions to be "horrible" (I happen to enjoy her music) at my current job while getting paid more millions to be amazing at my other job....le sigh...life's not fair...

    • <3 LoveDreamLive <3

      :)

    • KDub

      Jenie. I know you got some tequila!?. Help this Rose!?

    • Enoughsaid2020

      The only person making money is Taylor Swift. She just needs a break.

    • sunni_daze

      That American Oxygen was bound to fail it was only on TIDAL and it was trash, but BBHMM was okay. And that fashion line looks like something from the kiosk at the mall.

    • ???

      Sandra you cracking me all the way up with the photo you consciously decided to use with this here post..ohhhh the shade???

    • imright

      Rihanna ????

    • TheRealLee

      School Kills? She needs a good marketing agent for some sage advice. Think about it. Every time we have a school incident where a kid dies, all the anger will be channel at her brand just because. People are tired of her and this won't help her case.

    • toni walker

      Rhianna and Janet are not from the same era they do not have to compete with each other. There is room for everyone!

    • Luv Pitties

      Like House of Dereon flopped then Bey returned to music

    • 88

      She won't be missed her music is trash.

    • what?why

      So all of her "new singles" have failed and the R8 album still is not out - yep, sounds like she is done! Fashion - no way, but an escort service seems appropriate for her talents.

    • Tysion

      I wish you'd do the same

    • Lolalao

      *Dead* These are the best comments on earth.

    • Lolalao

      Or Beyonce. ..I'm a fan but Solange needs to dress her. Beyonce style is on negative

    • Lolalao

      Congratulations!!!

    • Lolalao

      Triple brick..that's just genius. I was really laughing for 10 mins.

    • 1/8

      I bet you wish for a lot of things you'll never have. ? 

    • http://www.mediakraze.me/ Kristi Luv

      about time.

    • Abracadabra

      I hate the songs she's been putting out lately, especially "Bitch better have my money". Maybe a short break to start from scratch would do her good.

    • Zettai

      Just because designers give you their clothes to wear doesn't mean you know anything about fashion. She is a tacky hoodrat and I'm sure her "fashion line" will reflect that.

      (I had no clue she even had a single out. Then again, every young female singer of color sounds like either Rihanna or Beyonce, so I couldn't tell the difference if I tried. Maybe all these producers are using the same auto-tune program.)

    • Zettai

      Wow. They've got some WWE-type stuff in the music industry when it comes to branding.

    • rachel

      JayZ is now more in control of her music. The very competitive Beyonce's # 1 rival is Rihanna. I don't think that it is a coincidence that the covers for both BBHMM and the other with Kanye significantly understated her beauty - an attempt to make her look "urban" and minimize her "crossover" appeal. Neither do I think the singles were Rihanna's idea. Releasing American Oxygen on Tidal was the worst marketing idea.

      If the article is true, it is a smart move by Rihanna. Beyonce doesn't want Rihanna to be ranked higher than she is and Rihanna doesn't have control over her music career - that control goes to JayZ and now even more than before. If it is true, Rihanna chose the lesser of two evils.

    • My Thoughts

      ??

    • chappedlippz

      Everybody wants a clothing line.......

    • Karla Smith

      She's not quitting music. Where do these lies come from? Who the hell is Grazia Daily UK? Are they even reputable?

    • ViolettaBliss

      FAIL FAIL FAIL! How stupid and delusional can she be??? Of all the name she could have chosen for her fashion line?