Tom Brady is catching flack over an on-screen kiss with his son in his new web series 'Tom vs Time'.
A scene from the web series shows the 40-year-old New England Patriots quarterback lying shirtless on a table while getting a massage.
His 11-year-old son Jack Brady walks into the room and asks his father if he can check his fantasy football standings.
"I was wondering if I could check my fantasy team," Jack asks.
"What do I get?" Brady replies.
Jack leans over and kisses his father on the lips, then walks away. As he leaves, Brady complains about the meaningfulness behind the kiss.
"That was like a peck," Tom Brady says, while the male massage therapist adds, "You know Jack, everything comes with a cost, bud."
Jack returns, leans over and kisses his father again -- this time the kiss is longer.
Twitter users expressed their disgust over the second kiss. Some viewers tweeted that the second kiss was "very disturbing" and "uncomfortably long."
CBS reporter Elise Finch conducted interviews with New Yorkers on the street. Many expressed their discomfort after watching the scene.
"I'm a little bit uncomfortable with that," said one New Yorker.
Emily Hernandez, a mother of two from Harlem, said kisses between a father and son are okay at a certain age, "But not in the mouth and not for that long."
Parrish Watson of Parkchester said the kiss was problematic. "Too long. Too long. Like, romantic long," he said.
Kurt Czaplinski, of Hempstead, disagreed. "I kiss my son on his lips. I have since day one," he said. "I would have no problem with my son kissing me like that."
Lifestyle and parenting expert Lyss Stern said people who object to the kiss between father and son are "parent shaming."
Another parenting expert said the 5-time Super Bowl champion is sending the wrong message to his kids.
"I don't think affection should ever be tied in with a favor," said Carolyn Meyer-Wartels, a licensed clinical social worker.
"You don't do anything with your body because someone else is insisting that you do it in order for you to get what you want," she added.