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The Internet continues to drag Jay-Z over his joint partnership with the NFL to produce halftime shows and a social justice campaign. Jay-Z, 50, and the NFL were reportedly in talks for over a year. Some say that was long enough for Jay-Z to bring blackballed quarterback Colin Kaepernick in on the discussions.

Jay-Z and the NFL's Commissioner Roger Goodell probably didn't anticipate the firestorm of controversy that erupted after the deal was announced.

Twitter activist Shaun King threw shade at the rap mogul for accepting the gig.

"Last year he dissed people who performed at the Super Bowl. Wore a Kaep jersey. They made him an offer," Shaun tweeted on Wednesday.

Sports reporter Jemele Hill tweeted: "If Colin Kaepernick isn't part of this, I'm not sure how to feel about this. Very curious about these details."

Kaepernick's girlfriend Nessa Diab confirmed he was not a part of the deal.

Jay-Z tried to clean up his mess by stating he spoke with Kaepernick about the deal. But that was a lie, according to Kaepernick's friend and former teammate Eric Reid.

Eric tweeted: "Interesting timing on the partnership with Jay-Z on the heels of Stephen Ross' fundraiser for Donald Trump and the backlash his other companies are getting because of it. #PayAttentionFolks".
 
READ ALSO: Jay-Z Says His NFL Deal is Bigger Than Kaepernick; 'We're Past Kneeling'
 
On Wednesday night, Kaepernick appeared to throw a subtle diss at Jigga and Goodell.

"Today marks the three year anniversary of the first time I protested systemic oppression. I continue to work and stand with the people in our fight for liberation, despite those who are trying to erase the movement! The movement has always lived with the people!"