Disney spent millions promoting and marketing Beyonce's "Black is King" visual on Disney Plus, but fans didn't bother to purchase the project’s soundtrack album, The Gift.
According to HitsDailyDouble, Beyonce's The Gift landed at No. 10 on the sales charts with just over 6,000 albums sold.
It is a sure sign that Beyonce's star has faded to black, as the former superstar loses ground to rappers Megan Thee Stallion, Cardi B and newcomer Mulatto.
Disney Plus secured the rights to Beyonce's "Black is King" 90-minute visual in the hopes of registering new subscribers to the streaming service.
Unfortunately, Beyonce doesn't have the star power to register a blip on the Disney Plus meter.
According to Roger Friedman of ShowBiz411, the album's dismal sales figure could be a troublesome number for Disney if it can be compared to the number of subscribers who joined Plus just to see Black is King.
Friedman wonders if Beyonce fans understand that "The Gift" is the soundtrack to Black Is King and not the Lion King soundtrack.
Beyonce and her Parkwood Entertainment cut Sony out of the project, so they aren't doing much to help promote Beyonce's "The Gift."
Sony executives are probably somewhere laughing their butts off.