Terry Mango Liam Frank Odhiambo

The parents of the 5-year-old model featured in H&M Clothing’s controversial “Coolest Monkey in the Jungle” advertisement says they were forced to flee their home due to public backlash.

Terry Mango and her partner Frank Odhiambo appeared on ITV’s This Morning with the son Liam on Monday. They said they were forced to flee their Stockholm, Sweden home with their children after public backlash to the image of Liam wearing the hoodie.

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H&M Stores

H&M closed down all of its stores in South Africa after the stores were ransacked by a group protesting a H&M online advertisement featuring a black boy wearing a hoodie.

The Swedish-based clothing retailer announced all stores in South Africa were temporarily closed after the protesters trashed the stores on Saturday.

Activists and consumers were outraged over an H&M ad featuring a black boy wearing a hoodie that read: “Coolest Monkey in the Jungle”.

The boy’s mother later dismissed the controversy, telling Americans to “Stop crying wolf all the time”.

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H&M ad

The mother of the handsome young lad featured in the controversial H&M ‘monkey’ advertisement has a word of advice for Americans who tend to overreact to every little controversy: Get over yourselves.

Terry Mango, the British woman whose son was featured in a H&M ad wearing a green hoodie with the words “COOLEST MONKEY IN THE JUNGLE”, took to social media to diminish the controversy.

[I’m] the [mom] and this is one of hundreds of outfits my son has modelled [sic]……. Stop crying wolf all the time, unnecessary issue here. Get over it,” she wrote.

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Singer The Weeknd has severed his business ties with H&M after the European clothing giant ran an advertisement on its UK website featuring a black boy wearing a hoodie with the words “Coolest Monkey in the Jungle”.

On Monday afternoon Weeknd tweeted: “woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hm anymore…”

H&M, which is based in Sweden, apologized and removed the advertisement on Sunday. But that was not enough for Weeknd and others who remain highly offended by the racist advertising gimmick.

“This image has now been removed from all H&M channels and we apologise to anyone this may have offended,” the company told the NY Daily News.

Two other hoodies from the same company featured white boy models, including one labeled a jungle “survival expert.”

Coolest Monkey in the Jungle

A wise woman once said: “There is no such thing as bad publicity: ALL publicity is good publicity.”

H&M is the latest retailer to use creative advertising gimmicks to drive traffic to their online store.

H&M came under fire over the weekend for using a black boy model to advertise a “coolest monkey in the jungle” hoodie. The advertisement appeared on H&M’s UK website.

Many outraged Twitter users who don’t even shop at H&M threatened to boycott their stores.

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Lupita, Chance the Rapper

The creative team of Carol Lim and Humberto Leon threw a party that turned into a runway fashion show last night in NYC. The Kenzo x H&M collaboration is the talk of the Fall/Winter fashion season.

While sorting through images of the colorful zebra print and Aztec Indian-inspired clothes on display last night, I tried to find anything that might satisfy your discerning tastes.

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