Singer The Weeknd has severed his business ties with H&M after the European clothing giant ran an advertisement on its UK website featuring a black boy wearing a hoodie with the words “Coolest Monkey in the Jungle”.

On Monday afternoon Weeknd tweeted: “woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hm anymore…”

H&M, which is based in Sweden, apologized and removed the advertisement on Sunday. But that was not enough for Weeknd and others who remain highly offended by the racist advertising gimmick.

“This image has now been removed from all H&M channels and we apologise to anyone this may have offended,” the company told the NY Daily News.

Two other hoodies from the same company featured white boy models, including one labeled a jungle “survival expert.”

Chance The Rapper

Chance The Rapper covers the February 2017 issue of GQ magazine. The 23-year-old Chicago native explains why he won’t give in to irrational fears about a Donald Trump presidency:

“My dad’s the man. And I can’t say that enough,” Chance says about his father, Ken Williams-Bennett, who was an aide to former Chicago mayor Harold Washington and also worked for then-Senator Barack Obama.

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