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Mars Inc.

Parent company Mars Inc. has revealed the new brand logo for its 70-year-old line of rice products.

Mars Inc unveiled the new logo on Wednesday.

The Mars company dropped the name of Uncle Ben's rice brand earlier this year in an effort to "make meaningful changes across society."

Mars became the latest "woke" corporation to drop a Black brand logo that they claim was stigmatized as a "racial stereotype" after the police killing of George Floyd in Minneapolis in May.

"As we listen to the voices of consumers, especially in the Black community, and to the voices of our Associates worldwide, we recognize that one way we can do this is by evolving the Uncle Ben's brand, including its visual brand identity,' spokeswoman Caroline Sherman said in a statement in June.

The company, which is owned by PepsiCo, acknowledged that a majority of Black people did not ask for the changes, and some are even resistant to the logo/brand changes.

Many accused corporations of intentionally using the civil unrest in the U.S. to remove the iconic images of Black people from their packaging.

"When you are making these changes, you are not going to please everyone, said Fiona Dawson, president for Mars Food, multiples and global customers. "But it's about doing the right thing, not the easy thing."

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Quaker Co., Mars, Inc.

Quaker Oats announced in June that it would drop the iconic image of Aunt Jemima, who graced syrup and pancake mix packages for over a century.

Relatives of the original Aunt Jemima, whose image was used in the brand packaging for decades, objected to the company dropping her iconic image.

Quaker said packages without the Aunt Jemima image will begin appearing in stores by the end of the year. Quaker has not revealed its new packaging.

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Uncle P

To take advantage of the growing lack of Black faces on major food brands, rap mogul Master P announced his new line of "Uncle P" food products featuring his face on the packaging.

"I'm grateful that I'm in a position to add some diversity in packaged foods," the 50-year-old told CNN. "It's not just about having the Uncle P products, but also having a good cause behind it. I'm happy that I can make a difference in my communities."

Master P said he will donate a portion of profits to organizations that benefit inner city children and elderly in Black communities across the country.

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Pascal Le Segretain/Getty Images

When Mars, Inc. announced Uncle Ben's rice will no longer bear the likeness of a Black man on the packaging, Master P came up with a new product replace it in Black households.

The music mogul said he is launching Master P's white rice to give back to the Black community.

While many in the Black community applauded Quaker and Mars, Inc. for putting an end to racial bias and racist stereotypes, others are disappointed that Black people are being erased from retail products.

Mars, Inc. said the change was long overdue, and the company said it will look at "all possibilities" to replace the familiar logo on it's rice products.

But Master P isn't waiting for corporations to make Black people shareholders.

Master P wrote on Instagram:

"I want to ask y'all one question... Who is Uncle Ben & Aunt Jemima? Our grandparents and minorities 'til this day have been buying these brands for years, thinking it's owned by our people. We have to change that narrative! Uncle P rice and PJ food changing the game. Economic empowerment. The more we make, the more we give. Uncle Ben is a model from the 1940s, just to educate the ones that are curious. #ownership It's time to buy our blocks back, groceries stores, and supply them."

My mom and I don't eat white rice because it's unhealthy. But if Master P sells brown rice, we will definitely try it if he is giving back to the Black community.
 

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Quaker Co., Mars, Inc.

Uncle Ben's rice will no longer bear the likeness of a Black rice farmer on its packages, Mars, Inc. announced Wednesday.

The news comes after the Quaker Oats Company, which is owned by PepsiCo, decided to retire the Aunt Jemima logo from its packaging due to the company's long history of racial stereotypes.

Mars, Inc. said the change was long overdue "to put an end to racial bias and injustices." The company added it will look at "all possibilities" to replace the familiar logo on it's rice products.

Mars did not indicate if the "Uncle Ben" name would remain on the packaging.

"As we listen to the voices of consumers, especially in the Black community, and to the voices of our Associates worldwide, we recognize that one way we can do this is by evolving the Uncle Ben's brand, including its visual brand identity,' spokeswoman Caroline Sherman said in a statement.

Earlier, the Quaker Company announced it would retire the famous Black character who graced bottles of Aunt Jemima pancake mix and syrup for over a century.

"We recognize Aunt Jemima's origins are based on a racial stereotype. While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough," said Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America.

The new Aunt Jemima syrup bottles and pancake mix packages will debut in stores in the fourth quarter of 2020, the company said. The name change will be announced soon.