PICS: Alex Gidewon's Birthday Bash at Aurum

Elsa Belai (The Elle B Group) helped her fiance Alex Gidewon celebrate his 35th birthday at Aurum Nightclub on Friday (July 15). The party was also the kickoff to the Secret Society parties which will now take place each and every Thursday night at Aurum. The bash was sponsored by Belvedere Vodka.

Secret Society will have different genres of music bringing the NY and LA feel to the South.

Go to ATLPICS to see more photos from the party!

Ravi Shelton (promotions director Hot 107.9), left, and Alex Gidewon (AG Entertainment Group)

The dress code was strictly booted and suited and everyone complied. Kwessi (owner, Moda 404 Men’s clothing store), Bunmi (road manager for Lauryn Hill), guest, and Malik. It’s good to see grown men where grown men clothes, unlike rapper Jay Z who is older than all of these guys and wears his jeans off his butt.

L to R: Sylvia, Sarah Chapman and Effie Ogby (personal chef based in DC who cooked for Alex and Elsa for a week)

Dapper music producer Jermaine Dupri, left, and Ryan of the Ryan Cameron Show on V-103

Alex gets a champagne bath

Alex Gidewon and Tezz (Lil Wayne and Drake’s manager)

Publicist Angela Watts (AW Media Group) and celebrity stylist Middleman, who styled Alex Gidewon and his cousins for the party

Music producer Jazze Pha and TV producer Vawn, who is a former rapper

Usher’s ex-wife Tameka Foster (owner of Estella boutique), right, with her date

High fashion Decatur Flavors. Obviously these are not your typical Decatur Flavas

Fabolous’s “brother”/manager Ruggs became an overnight sensation when he slapped the tasted out of Groupie icon Kat Stack’s mouth in a viral YouTube video. Ruggs cleans up very nicely.