Over the weekend NBA star Carmelo Anthony launched his own high priced ‘revolutionary’ basketball shoe that will put him on par with LeBron and Kobe’s brands. The Jordan Melo M7, designed by Jordan Brand, has a one-piece upper made of patent leather with a pearlescent finish. The shoe retails for $130 and is available now at select sportswear stores.

Loyal reader Michelle M. writes:

Over the weekend Carmelo Anthony hosted a small gathering in Denver to celebrate the release of his new sneaker the M7. Here are some pics. Love La La and Carmelo! La La’s dress is HOT! I love! She looks great 🙂 Also at the party were all of Melo’s teammates including Al Harrington who is in a picture with him.