There’s a new must-have item for men that is quickly selling out everywhere.

The plain brown paper bag is no longer just a sack to carry your man’s lunch. The paper bag has been given a stylish facelift courtesy of designer Jil Sander Vasari. The Vasari “clutch” for men is made from coated brown paper, stitched seams and metal vents stamped with the Vasari logo to give the brown paper bag a trendy new look.

The paper bag clutch is already sold out at The Jil Sander store in SoHo, New York. It isn’t available online either (I checked eBay.com). Sure, you could save yourself $290 by making your own brown paper bag clutch, but it won’t be a designer brown paper bag.

According to the NY Daily News, the black leather version retails for $630. W Magazine gushed that it’s “perfectly in sync with the fashion house’s minimalist roots. Forget recycling — this bag is a keeper.”


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