Vogue magazine’s editor-for-life Anna Wintour admits she put socialite Kim Kardashian and her musician hubby Kanye West on the cover because they were ‘tacky’. Wintour said the controversial cover was nothing but a publicity stunt.
Vogue readers revolted when the Kim/Kanye cover was announced in March. The cover featuring the attention-grabbing couple was one of the lowest selling issues in the magazine’s history.
Wintour told Fashionista:
“I see the role of Vogue to reflect what’s going on in the culture. The first celebrity that I put on the cover of Vogue was Madonna, and that was considered completely controversial at the time, too. It’s such a long time ago probably no one remembers, but she was a very controversial figure. Now she’s part of the establishment. I think if we just remain deeply tasteful and just put deeply tasteful people on the cover, it would be a rather boring magazine! Nobody would talk about us. It’s very important that people do talk about us. Going back to Estée Lauder’s decision to make Kendall Jenner the face of Estée Lauder. What a fantastic decision that was! They have a wonderful brand that’s very traditionally American, and they decided they want to shake it up and reach a different audience. Now and again one has to do things like that. I think it’s part of the excitement and part of being a journalist. I hope another Kim Kardashian comes along this year!”
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