Singer Monica Brown‘s new CD, Code Red, is estimated to sell 30K-35K units in 1st week sales.
At best, Code Red is expected to sell or stream 37,000 units in the 1st week.
This comes after Mo and her management put together a well-organized promotional campaign that saw the Atlanta songbird performing promo shows around the country to promote her album and appearing on talk shows.
Monica’s estimated 1st week sales provide more evidence that social media follows and ‘likes’ are worthless and often do not translate to sales for artists.
Marketing companies are well aware that social media campaigns are fly-by-night at best.
For instance, Monica has over 5 million followers on Twitter.com and Instagram.com combined. Yet her sales are not reflective of her massive social media following.
Monica blamed Code Red‘s slow sales on stores not restocking her album. Compounding the issue further are rumors that Mo’s record label, RCA, only shipped 7 or 8 Code Red albums to each store.
In response to the complaints on her social media timelines, Monica wrote:
“This is such an ongoing problem it literally pains me… I’m a firm believer in what’s meant to be will, but I am also one that knows this only comes into play when you’ve done all you can & thanks to you guys alerting me ocean try and handle the issue… Keep sharing stores that are empty for restocking… #LoveUGuys”
Below is a list of next week’s album sales estimates per Hitsdailydouble.com:
Chris Brown (RCA) 125-135k album, 150-160k SPS
Star Wars: The Force Awakens (Walt Disney) 90-100k, 95-105k
Pusha T (Def Jam) 38-43k, 40-45k
Monica (RCA) 30-35k, 32-37k
Ariana Grande Christmas & Chill (Republic) 30-35k, 32-37k
Cage The Elephant (RCA) 20-23k, 23-26k
