Gucci sweater

Gucci has removed a sweater from all online stores following public uproar over the sweater's design. The $900 black balaclava sweater from Gucci's 2018 Fall/Winter collection caused a furor on Black Twitter.

Twitter users directed angry messages to Gucci's Twitter account, complaining that the sweater reminded them of blackface.

Blackface is dominating the headlines after two top Virginia Democratic lawmakers admitted wearing makeup to darken their skin as part of Halloween costumes.

According to Gucci, the balaclava sweater is "inspired by vintage ski masks."

Models wore the multicolored knitted sweaters on runways during fashion shows in 2018.

The sweater vanished from Gucci's website on Wednesday following uproar on social media from users already irate by Virginia Governor Ralph Northam and Virginia Attorney General Mark Herring admitting they wore blackface to Halloween parties.

"Balaclava knit top by Gucci. Happy Black History Month y'all," tweeted one user.

"Ah yes, black face but make it fashion," another user tweeted.

Gucci released a statement late Wednesday night, apologizing for the sweater.

"We can confirm that the item has been immediately removed from our online store and all physical stores," the company added. "We consider diversity to be a fundamental value to be fully upheld, respected, and at the forefront of every decision we make. We are fully committed to increasing diversity throughout our organization and turning this incident into a powerful learning moment for the Gucci team and beyond."

  • Gloria

    And these fools will continue to support these white, racist designer companies ?

  • HotInCleveland

    You know they were going to be quick to apologize it’s income tax time. And the hoodrats love running to Saks to buy up GUCCI with their refunds-that and KIA automobiles.

  • Yardgirl

    I am too exhausted from the B Smith story to even get worked up over this shit. If people are dumb enough to continue to support these companies, well, ya know.......................>>>>exits post to go walk the blues off


    Gucci is for beginners, don’t where it or support them ?????.

  • Shira Harding-James

    I. Can’t.

  • Eileen

    I agree where is my tea and crumpets...

  • Eileen

    Why is it that shyt always happens during Black History Month!!! its like everybody waits with baited breath for February to show out apologize and then start the shyt all over again...smh.. Gucci is a ghetto label anyway

  • TriniHarlem

    How many signs you need to buy black?!! It's comical at best. Not always easy but not impossible.

  • Yoni7

    But because it's GUCCI!.....*rolls eyes*

  • Eileen

    Maybe gucci did their little ish because they want to scare off the black rappers from ghettoizing their crappy clothes.

  • Guest

    Smh. Can we get a post a post about the Amfar gala fashions. Phaedra was not ready at all!

  • Topic Influencer

    Fukk yall. And Not that it makes it right or okay, but Imma need yall to give more for yall “Schools for Africa” initiative. And extra $1 million will be just damn it fine. Ashamed of yall and yall should be ashamed of yall damn self. How yall go from celebrating diversity with your "Soul Scene" campaign to THIS? WTF?

  • Rere

    ;Lmao these people will continue to do this and apologize!! and sadly, people will forget by tomorrow and will buy again.

  • jeniefrumdabloc™
  • Topic Influencer

    B.Smith thing made me shed tears. Im so sad about it man

  • free

    white folk still white folkin'....

  • Trace da Ace

    yeah...that story broke my heart and enraged me at that same wind of emotions going on.....I'm gonna need a zuumba class again today to work off this anger......

  • MrsSpice1

    The black race!!!! Will always be ENVIED JOCKED and ADMIRABLE LOVED AND HATED!! The black race is pure black gold!! And whitey knows it!! Thats why they have been trying to destroy our culture and race for years!! They have tried to strip away all of our worth and pass it to there ppl! The truth is blackz are true kings and queens full of melanin gold and many gifts!!! Thats why i say to my sisters stop bleaching ya skin and to my brothers stop degrading your women!!! Its all apart of the plan to destroy us from within!! Ill never buy or support gucci again! Truthfully most of these white designers hate and envy black ppl yet the main ones going broke or braggin about their white drsigner clothes are BLACKS, ? that keep giving these white rich racist/designers promo and respect!!! Idiots!! ???!!!

  • Yardgirl

    Walked down to the Starbucks and got me an overpriced drink. Whoo saah!!

  • Yardgirl

    Me too!! My heart is broken and I am also mad AF!! That lovely woman, chile uuuggghh!!

  • wonderwoman

    Where are all these black rappers, and entertainers that love them some Gucci. They must get paid to wear that ugly $hit...not a peep out of them.

  • Mama Dee’s Wig Maker

    They will never cancel Gucci

  • TriniHarlem

    Not surprising literally right on time.

  • Yardgirl

    Ran down a lot of stairs to the Starbucks trying to shake it off. I need to go for a long walk at noon. I am shook and mad AF. Sending up prayers for B.

  • Gloria

    Yep. Nothing new here.

  • Gloria

    Good question. These entertainers are the biggest endorsers.... why they not speaking out against this? They were quick to go after H&M. Hmmm.....

  • BingBangBoom

    They do this crap everytime but the blacks keep buying.

  • iWasteTime

    This is another example of these business NEEDING diversity in every aspect of the business. A black man or woman would have a googled a minstrel image and say "it looks like this"
    Jesse Jackson came here, raising hell about the lack of representation and the embarrassment of a particular product in a particular color being attributed to hustling, made this company take a good long look at it's practices.

  • Topic Influencer

    Not surprised by white folks. But damn it! They were one of the FEW tryna do right. Hiring black models. All black campaigns. NO other fashion houses were doing this on the level they were. But fukk em. They on the list with everyone else now.

  • Pitty Patty

    Black people don't have this problem with Rainbow or Citi Trends....yet we won't step foot in one.


  • Logan Roberts

    New Post y'all ???

  • Wile E. Coli

    OH BY GOD. Blacks are always talking about how strong and powerful they are. How POWERFUL they are. But they gotta whine about this?

  • Wile E. Coli

    LOFL.. That is some funny azz sht there. Paranoia!

  • IyanlaVanzantoftheInterWebs

    Black “successful” people ALWAYS wear clothing made by people who don’t want them wearing them... AND they give shouts out to those labels to show that they have MADE it because they can finally AFFORD it??
    Ignorance is Bliss???

  • Topic Influencer

    Go put your white ghost costume on AKA Klan attire and scram mutt.

  • RespectSelf

    lol Everybody needs someone on their team that's going to say "Yes, I know you think this is a great idea, but black folks are going to make this about them" It will save them all the fake cancel comments. Had the ugly sweater been any other color than black....

  • IyanlaVanzantoftheInterWebs

    In her Sunday chirch getup?. Embarrassing???

  • Wile E. Coli

    Not white. But are you too daft to know how to block people? Mutt? From your posts here, I would have to assume so.

  • Marlika

    I’m sick of YT and their apologies. Their apologies don’t mean shat!! ??

  • Yoni7

    And in most cases, some still can't afford it then.....Nothing is blissful about being ignorant.

  • Rayne

    The obsession with black face is so real. It’s sickening.

  • Rayne

    Who won’t? I mix all of that with express. Express is my Gucci ?

  • sunni_daze

    They trying to get people beat up.


    And the dumb model who put it on?We need to find out who she is as well

  • Myopinion

    I know this is an old cliché but it's true "they hate us cause they ain't us" there is no other reason why they dress in black face. We don't dress in white face, being white isn't even appealing. The only thing appealing about being white is the privilege not their skin color.

  • Yoni7

    GIRRRRRRRRRRRRLLLLLLLLLLLLLLLLLL!!!!!!!!!! I'm EXPRESSED FROM HEAD TO TOE (sorta) RAT NOW! Come through Editor Pants. LOL Come through Express loafers (PP refers to them as 'dyke shoes') AAANNNND even wore the military green peacoat trimmed in red this morning. Bay-bee!!!!!!!!!! LOL My shirt is from Old Navy tho'. LMAOOOOO

  • Rayne

    Yoni both of my stores know me by name. I sweater gawd. The one on Michigan ave and on state street be like Mrs. RAYYNNNEEE we know your style and we saved this for you? girl I absolutely love them folks. They helped me spend my credit limit in their. I like a lot of rainbow tops and I be in gap too. I’m a mixture of all things shopping ? and the coupons and free whizz I get from express lawd ham mercy!

  • Rayne

    “Being white isn’t even appealing “
    Damn sho ain’t lying.

  • Nik

    Googling Express Military Green coat red piping...??

  • DroneRivers

    I'm really starting to think these brands are doing this because they don't want us wearing their stuff. Less than 2 months ago Prada had to pull these jet black keychains with big red lips. They acted like they had no idea how or why it would be seen as offensive.
    F*ck all of em.

  • Yoni7

    It's a peacoat. Short. Cute. Small. And can fit one of their big ass sweaters underneath. LOL

  • DroneRivers

    Having a vocal response to an action is whining? Lol. Troll on.

  • Guest

    Chile... I was like "what the hell is she wearing? and that hat took me all the way out!"

  • Vonda K

    How can you not know this is offensive?
    Yet, we have Black man who proudly refers to himself as Gucci Mane and spends millions representing this racist brand!

  • Guest

    Black people still gonna wear it. New post!

  • Nik
  • hottlanta

    Wow no outrage from monica or marlo since they live

  • Yoni7

    I like a lot of rainbow tops
    Those SOLID COLORED V-necks 2 for 12???!!! Quit playin'. Just got one on Monday. Purple/grape for a Mardi Gras party this weekend. I KEEP some yt one's on tap. They the only shirts that can fit my long ass arms. LOL

  • Yoni7

    YEP that's the one! You like it?


    All these companies know black folks are emotionally challenged.. this is done on purpose..

  • Topic Influencer

    I keep blocking you but like a worrisome fukkin hemorrhoid you keep popping the hell back up. Dont worry. I shall hit the button again. Right now. Ass bump

  • hottlanta

    Really l got some of thé flyest clothes from rainbow that people be like wow. I go into citi trends for my accessoires n books. Dont get me started.

  • Scorpio

    Right, its the one thing, black, can't be had. Everything else is taken, the slang, neighborhoods (gentrification), style, music, etc...I don't get why it would be appealing to wear blackface if black is so dejected.

  • Renee26

    They tried it... Niggras still gonna buy that ish though

  • Sushi

    More separation of the masses I see....Freemasonry, wake up. .....

  • Renee26

    Duh... It's micro aggression but silly people still buy it cause it's a status symbol to them

  • Renee26

    They get a lot for the free free

  • Renee26


  • ShWa

    And let's see Gucci Mane and his wife react to this are they gonna stop wearing that crap, Monica and Marlo and other celebs, and even the average joes like myself we all need to stop buying this bulls__ because they don't give a rat's a___ about us period but soon as this dies down we will be right back at it buying their stuff while they create more disrespecting items aimed towards mocking us......

  • ShWa

    Trying to upset and belittle us over and over again but we forgive and keep buying their crap and keep getting disrespected over and over again we look stupid af....

  • Wile E. Coli

    That's a pretty precise description. Whining.

  • teather

    You're absolutely right. I have nothing of theirs or anyone else's for that matter. LOL! WE take up issue for 5 secs until the next thing happens. Then . . . crickets

  • teather

    They do it for PR. LIke Liam, who knew he was even doing a movie until he put that out there? Nobody! They know we will get whatever the thing is into the limelight and mission accomplished.

  • ClaireHuxtable

    Black people need to set up college funds for their kids or invest their money...not buy expensive designer items that depreciate in value.
    These designers think we're f00ls.

  • Chaseboogie The Prince

    I think these companies know what they are doing. They do it until the backlash, and then offer their already written apology, and then go on like it was all a mistake. No mistake, they didn't care to begin with.

  • Gloria

    Facts. White people don't even want to be white (i.e. tanning is a big industry because of white people, push for interracial dating, etc.)

  • Bashi22

    Black people will still support in hughe number tomorrow.

  • Guess Who

    LOL..white folks love, fear, admire and hate black folks all at once.

    ALL OF THEM. SMDH. They stay doing "black face"/gollywog type shyt and then acting like they had no idea it was offensive.

  • WhoKnew

    Sad thing is most people who can afford Gucci will still buy their products.

  • Knocked Kneed and Pigeon Toed

    See and this is why out of all the designer things I own I will never buy anything from Gucci. All these black celebs go crazy over Gucci. They're racist as hell. I'm not just talking about this sweater. They are none to do racial ish and then pump a new line to black celebs to get back into their good graces. What these companies need to understand is, if the black community was to one day stop supporting certain businesses then majority of those businesses would go bankrupt. IDGAF what you say put some respect on our ish. These companies been around long enough to know better but they do this on purpose to see how far they can slide. Fugg your apology hoee.

  • Reina1718

    & all these black celebrities will still wear Gucci & not buy from their own people smh... we will forever make the white man rich.

  • Ramcamedd

    Why do they insist on doing this?

  • sunni_daze

    I don't forgive disrespect and I don't accept their fake ass apologies either, but that's me. And that's that part that pisses me off, we always quick to forgive and quick to forget.

  • stav

    Disgusting, Yet not shocking!

  • gail fowler

    But really they know it is wrong before they put that bullshit out there and then come up with the lame excuse the company is sorry if anyone was offended. So are black people going to boycott Gucci like they did H&M when they had the little black boy wearing that sweater with the monkey on it. Because I shop at Target's but I will be putting the word out there do not buy Gucci. In addition, this is worse than that because the model wearing the Gucci black face sweater is white. So Monica and Marla take off that Gucci and Soldier Boy I hope you burn that dirty stretched out Gucci head band and Gucci Mane you need to take away the i at the end of your name Gucci and add an o or another letter from the alphabet. If it is not one thing then it is another just like the brand Cristal.

  • Jamal Warner

    Why people are not this dumb about racist symbols? Matter of fact, they are the smartest because they created this sadistic system of racism.

  • Rayne

    Me too! I definitely have long arms ?

  • onelove

    they hate us for no reason....

  • yvette46

    Some black folks going to buy it because it's a name brand!!

  • RealATLPeach36

    Too bad I can’t take my purse back it’s been over 14 days..

  • Reenaface

    They are really trying it this month -like the general consensus is "f!CK black history month" Every day it's something with the blackface images.

  • Taj

    I don't see anything wrong with the design. The red lips are supposed to resemble lipstick. It's fashion! People are so sensitive it's ridiculous.

  • Peppermint Patty

    Haaa! Hello church....lemme see gucc-EE(meh) gucc-Uu(bless u) Gucc-aa(heyyy gurl) Gucc-OO(we got a winner!!)-somebody tell worldstar

  • Overpower Radio

    Maybe they can apologize for charging $900 for it, while they're at it.

  • Ain’t Misbehavin

    This is a PSA announcement: Businesses, celebs and psuedo celebs, saying shht that you have to apologize for later! It's that simple.

  • Ain’t Misbehavin

    You, sir/ma'am are part of the problem.

  • Ain’t Misbehavin

    I fskw because of how Gucci did Dapper Dan. Won't see me repping Gucci at all.. I don't like that tacky overdone shht anyways.

  • Ain’t Misbehavin

    i.e Birdbox, no one was watching that shht until black twitter ran with the memes and challenges.

  • Ain’t Misbehavin

    You a whole fool, I never event thought of it that way and I'm a monogram hater.

  • Ain’t Misbehavin

    What YSL do? That's a habit I need to get rid of? Please turn up some dirt on Chanel, that'll save me some money too.

  • Ain’t Misbehavin

    You see them trying to drag Joy Behar?



  • Rayne

    Yep. I saw that too.

  • Raquel

    I'm gonna get a shirt with Jews on it standing next to gas chambers waiting in line with barcodes on their shirts. And say, "this isn't offensive"!

    White people and other non-black people ONLY understand sh*t when you give them a taste of their own medicine. Otherwise, they are oblivious. Or do a good job at pretending they don't know. Well, I can do the same. ?

  • Guest414

    I actually thought it was cute... you cold flip up the shirt still talk you want to rob and bank and still look sexy why not... I would wear any color....

  • Taj

    Yeah totally. I spend my last on designer name brands like Gucci. Yeah, I totally don't expect European luxury design houses 2 recognize a black sweater with lips on it as black face. I'm part of the problem. I even bought one of those sweaters myself.