The “woke” cancel culture has come for the Black chef on the box of Cream of Wheat porridge mix.
B&G Foods, which owns Cream of Wheat, announced it will remove the iconic image of the Black chef from its packaging because the image of a Black chef is “racially insensitive”.
The company became the latest “woke” corporation to drop a popular Black brand logo that they claim was stigmatized as a “racial stereotype” after the police killing of George Floyd in Minneapolis in May.
B&G Foods issued a statement explaining its decision.
“For years, the image of an African-American chef appeared on our Cream of Wheat packaging. While research indicates the image may be based upon an actual Chicago chef named Frank White, it reminds some consumers of earlier depictions they find offensive.”
But some Blacks accuse corporations of intentionally using the civil unrest in the U.S. to remove the iconic images of Black people from their packaging.
Soon there will be no more iconic Black images left in advertising. And some Black activists believe that’s by design.
